Specialists in athlete marketing, sports & gaming campaign activations. Engaging Athletes & Brands with sports audiences. Creative: HIFEN Studios

Joined July 2011
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4 Nov 2025
Seven roles currently open across North America, UK and Germany. Spanning across Marketing, Partnerships and Creative Studio. For more information across all the roles, visit the link below. jobs.b-engaged.co.uk/#jobs
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21 Oct 2025
JOB: Director, Sales & Marketing. North America 📍Toronto, Canada jobs.b-engaged.co.uk/jobs/66

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7 Jun 2025
JOB: Athlete & Brand Marketing Manager Location: London, UK jobs.b-engaged.co.uk/jobs/57


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20 Apr 2025
- @HectorBellerin joined @GaryLineker and @campbellclaret for the first combined @RestIsFootball and @RestIsPolitics podcast. Hector discussed the Green Football Weekend and how speaking up as a footballer has it challenges but the greater good is worth the backlash. open.spotify.com/episode/0RS


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21 Mar 2025
We’re thrilled to announce our latest partnership with Scottish Women’s Premier League ahead of the Sky Sports League Cup Final this weekend! Our UK Brand Marketing team has been driving an awareness and ticket conversion campaign, ensuring this highlight moment in the Scottish football calendar gets the attention it deserves.
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18 Mar 2025
- @HectorBellerin listed in the @NatGeo 33 most influential people of this generation. nationalgeographic.com/cultu

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6 Mar 2025
The Basic Supplements partnership with Ben Whittaker marks the launch of a film on achieving ‘Greatness’, one that begins with the basics. From ideation to production and event execution, B-Engaged together with sister agency HIFEN Studios, combined to deliver a full 360-campaign ensuring the coordination of both brand and athlete marketing strategy. Whether it is the basics of boxing, or the basics of nutrition, B-Engaged aligned brand and athlete to spread the story of success - a story that starts with the basics. Throughout the whole process the services covered were: Campaign Strategy Athlete Management Asset Creations Social Media Roll-Out 360-Content Production See the film below, with other assets for e-com, OOH, point of sale, socials and print developed in the process.
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20 Feb 2025
.@HectorBellerin's slow fashion label ‘GOSPEL ESTUDIOS’ unveils two reversible jackets made using deadstock technical fabrics.
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Kai Havertz đŸ‘đŸŒ
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28 Nov 2024
Want to work with athletes and build their brands? An opening is now available B-Engaged for an “Athlete Marketing Executive” We work with over 20 high profile athletes on a daily basis as their trusted marketing team. Apply below to join our team in London. jobs.b-engaged.co.uk/jobs/50

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11 Oct 2024
JOB: Senior Athlete Marketing Executive Passionate about working within the sports industry, with a proven background in working with some of the world's elite athletes? Then this role may be for you. We're hiring within our Athlete team for someone to work alongside our athlete roster on building their brand. Location: London, UK jobs.b-engaged.co.uk/jobs/50

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11 Sep 2024
HIRING: Operations Manager (UK) The role will focus on internal efficiencies and improving our current processes in order to deliver above and beyond for our clients. If you have experience in working either agency side or within the marketing operations functions brand side this role may be of interest to you. jobs.b-engaged.co.uk/jobs/49


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Get ready to experience VR like never before with @PLPlayerVR! 👀
Your favourite league, your favourite teams, your favourite players, closer than ever. Premier League Player, coming soon to Meta Quest. Discover more at PremierLeaguePlayer.com
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26 Aug 2024
6-months of work with @EWC_EN wrapped last night with the EWC closing ceremony. Last week our teams across UK, Germany and Saudi Arabia delivered a spectacular Showmatch featuring Neymar Jr and the World Champions @TeamFalconsGG, which formed 1/5 of our contracted SOW.
23 Aug 2024
The game is mine! #EsportsWorldCup 🏆 Showing everyone how it’s done @EWC_EN
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23 Aug 2024
On stage with @neymarjr at the @EWC_EN Showmatch, developed by B-Engaged with client Esports World Cup.
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6 Aug 2024
B-Engaged launch offices in North America, DACH & MENA. Following our continued growth in the sports & athlete marketing industry we have successfully completed a restructure into a group holding forming the B-Engaged Holding Group, where regional businesses will operate a global footprint with localised mentality. Read more b-engaged.co.uk/news/2024/07
 Thanks to @FOS for the coverage.
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13 May 2024
HIFEN Studios produced a lifestyle inspired content shoot to launch @AlishaLehmann27’s vanity pack into EA FC24. Our creative was based around Alisha herself, tapping into her mantra of “beinaswelle” and standing up to anything.
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5 Apr 2024
A fitting creative pulled together for @SergeGnabry in this Adidas Originals global campaign
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3 Apr 2024
- @kaihavertz29 joins Hugo Boss fragarences as global ambassador. This marks the 5th global brand partnership for Kai in the last year. Deal brokered by B-Engaged.
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