Jeff Polk (EVP & GM, Epic Universe) on live entertainment at Epic Universe.
“We’ve really tried to reinvigorate live entertainment as part of the storytelling in the world of theme parks — some of that has been a little bit lost, because we get very enamored with technology and bigger, bigger, bigger,” says Polk. “But we found that these subtle touches of having live performers in a space and then carrying that over to the team member experience and having the team members really engaged as part of the story has become a very important and meaningful part of actually creating this immersion.”
(
variety.com/2026/artisans/ne…)