CEO of Brandtrust, a customer research & strategic planning firm. Author. Believes in the power of insights. Changes the way you think about how people think.
Joined September 2010
- Tweets 678
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- Followers 945
- Likes 192
Photos and videos
Daryl Travis retweeted
24 Apr 2023
If 70% of ROI is linked to the creative driving campaigns – what drives the quality of the creative? Find out with Brandtrust.
How Human Truth Powers Breakthrough Creative - Register today: ow.ly/VYCW50NQ2CF
#creativestrategy #brandstrategy #mediastrategy
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Daryl Travis retweeted
14 Apr 2023
Our high-impact, collaborative sessions can drive clarity, prioritize mapped opportunities, enliven behavior interventions, offer strategic direction, & leave you w/reignited energy & new skills that will impact your brand, your work & life. #humantruth #workshops #brandstrategy
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Daryl Travis retweeted
10 Mar 2023
Strategy is only as good as its ability to influence the humans who have to understand it, feel it, implement it and benefit from it. Learn more about developing breakthrough strategies that connect on a human level: bit.ly/40cRsIP
HBR article: hbr.org/2023/02/your-strateg…
ALT Strategies must also be communicated and understood — and they must motivate action.
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Daryl Travis retweeted
7 Nov 2022
Join Brandtrust at @TMRE! Don’t miss our must-see client presentations from @zillow, @eBay & @JNJGlobalHealth. Receive Your Gift of Insight (one of our favorite books!) at Booth 700! ow.ly/MEBk50Lj7C4
Use BRANDTRUST for 15% off your ticket #TMRE22 #brandtrust #humantruth
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Daryl Travis retweeted
5 Oct 2022
Webinar: The Power of Brand Experiences Built on Human Truth - Learn how a holistic & unified approach to brand strategy builds enduring equity followed by live Q&A | Tomorrow, 10/6 @ 11AM CT
ow.ly/XCcc50KpJVt
#brandexperience #customerexperience #brandtrust #brandstrategy
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Daryl Travis retweeted
30 Sep 2022
Join @acmillet and @StephanLeman next week to learn how to build a brand experience that shapes consumer perceptions and builds enduring equity and brand value. Register today: ow.ly/XCcc50KpJVt
#brandequity #brandexperience #brandvalue #brandtrust #businesswebinar
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Daryl Travis retweeted
20 Sep 2022
Want to grow brand equity and drive customer loyalty? Start with your brand experience. Register today for our webinar around what brand experience looks like at its best. Register Today: ow.ly/XCcc50KpJVt #brandexperience #humantruth #brandtrust #brandwebinar
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Daryl Travis retweeted
13 Sep 2022
10 Best Practices in Behavior Design: ow.ly/hgEn50KIcF4
Whether you're at @GreenBook #IIEXBehavior this week or elsewhere, we'd love to connect to show how BeSci can transform your brand & your business. #behavioralscience #besci #humantruth
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Daryl Travis retweeted
19 Jul 2022
The @PharmaResearch Bay Area is here & we can’t wait to connect with you! Mark your calendars for two not-to-be-missed sessions: ow.ly/Q5Kp50JZsf6 Connect with Brandtrust & pick up our gift of insight at our booth.
#humantruth #brandtrust #pharmamarketing #pmrc2022
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Daryl Travis retweeted
28 Mar 2022
Getting creative campaigns right can be challenging. So, how have brands like Ram, Zillow, Behr, & Vanguard succeeded? Learn how on 3/31 during episode #1 of @Brandtrust's Building Better Brands webinar series. ow.ly/EGgx50I4vFz
#humantruth #brandstrategy #creativestrategy
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Daryl Travis retweeted
23 Mar 2022
Are you asking the BETTER question? Join Alex Millet and Kristen Bishop next week to uncover the more human way successful brands drive change and build brand value. Register today! ow.ly/EGgx50I4vFz
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Daryl Travis retweeted
9 Mar 2022
It's not too late to reserve your seat for today's live event on HCP prescribing behavior. We'll discuss the influences that act on physician’s decision making and what actions you can take to help change this ingrained behavior. ow.ly/uSLf50HRi4a #humantruth #brandtrust
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Daryl Travis retweeted
1 Mar 2022
Join The Chicago School's Elizabeth Schwab, Psy.D., and Christian Lauffer from @Brandtrust on March 9 at 11 a.m. CST for Part 2 of the webinar titled: Health Care Professionals Are Human Too: Decoding the Truth Behind Prescribing Behavior. Register here: ow.ly/swSo50I7lHl
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Daryl Travis retweeted
1 Mar 2022
Brands spend billions developing campaigns to increase awareness. If 70% of media ROI is linked to the quality of the creative driving these campaigns – what drives the quality of the creative? Join us to learn how Human Truth powers breakthrough creative. ow.ly/EGgx50I4vFz
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Daryl Travis retweeted
28 Jan 2022
HCPs are subject to the same cognitive biases & limited mental resources as the rest of us. Join Elizabeth Schwab, Psy.D., from @GradPsychology, and Brandtrust's Christian Lauffer as they share how these dynamics impact prescribing behavior. Register now: ow.ly/CbT050HAunL
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Daryl Travis retweeted
7 Feb 2022
Register for Wednesday’s webinar HCPs Are Human Too: Decoding the Truth Behind Prescribing Behavior. We'll explore factors limiting HCP’s ability to be objective when making decisions & how to develop empathy for the complexity HCPs are making decisions. ow.ly/ACrP50HAtr0
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Daryl Travis retweeted
22 Jan 2022
HCPs are operating under conditions that make treatment decisions more difficult, necessitating them to rely more on System 1. Join our 2-part webinar series exploring factors that influence HCP decision-making methods that can change their behavior. ow.ly/kTx450HAupX
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Daryl Travis retweeted
9 Dec 2021
With a passion for learning in Brandtrust’s never-ending
pursuit of human truth, in this booklet, you’ll discover
thought-provoking insights from 12 of our favorite books & podcasts in 2021. We thank you for your trust & wish you a safe & happy new year! brandtrust.com/gift
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Daryl Travis retweeted
15 Nov 2021
@TMRE has arrived and we’re excited to finally see you IN-PERSON! Visit booth #315 during the next networking break to connect and get your Gift of Insight (one of our favorite books!). #tmre2021 #marketresearch #humantruth
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Daryl Travis retweeted
9 Nov 2021
Ready to be 100% Human at @TMRE in Nashville next week? Don’t miss our must-see client presentations and visit Booth 315 for a “Gift of Insight”—one of our favorite books! ow.ly/BAyS50GJOBH
#TMRE #marketresearch #brandstrategy #humantruth #insights
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