Brand Strategy & Development

Joined February 2010
29 Photos and videos
Before & After Rebrand - Reports: Small changes can produce big results. Information heavy reports need to include visual interest, but also need to be easily navigable (we added a footer that's hyperlinked to the table of contents on every page of this redesigned report).
Before & After Rebrand - Social Tiles: If you want your brand to be perceived as cutting edge, you need your social presence to be cutting edge ... Hence, the power of rebranding (part 3). #rebranding #marketing #tech #omnichannelmarketing #socialmarketing
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Before & After Rebrand - White Paper Information-heavy collateral produced to educate clients must be visually engaging in the first place. Hence the power of rebranding ... more to come in this shamelessly self-promotional series next week.
Infographics - Before & After Rebrand: Educating your client doesn't mean talking down to them. Infographics tend to be cartoony and child-like when they should be professional and cutting edge... like your company. Hence, the power of rebranding (part 2).
Some of my favorite work has been branding and marketing for healthcare. barnickeldesign.myportfolio.… #marketing #branding #healthcare
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Some of the advertising and branding work for financial institutions I've worked on over the years: barnickeldesign.myportfolio.… #branding #advertising #finance
National campaign for Wounded Warrior Project. This one took a lot of heavy lifting in Photoshop to really make the photography stand out. For the website (featured here on an iPad) I had to extend the background of the photo and make the fence look as realistic as possible.
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more work for Wounded Warrior Project here: barnickeldesign.myportfolio.…

Most great ad campaigns start with great photography, which often inspires great content. This photo by LA studio Kremer Johnson helped sell one of my favorite clients on the power of truly excellent photography. More here: barnickeldesign.myportfolio.…
I created this social tile to announce the launch of PRO Unlimited's new website, which really is beautiful by the way ... prounlimited.com
This OOH Talent Acquisition campaign I designed for PRO India was one of my favorites to work on. #talentacquisition #india #work
Check out new work on my @Behance profile: "Rebranding - PRO Unlimited (Saas Platform)" be.net/gallery/150055217/Reb…

Barnickel Design retweeted
27 Jul 2021
On today's episode of: 𝐖𝐡𝐨 𝐖𝐚𝐧𝐭𝐬 𝐓𝐨 𝐁𝐞 𝐀 (𝟏𝟖) 𝐌𝐢𝐥𝐥𝐢𝐨𝐧𝐚𝐢𝐫𝐞....What does this statue say??? We'll let you decide, construct your feet into our NEW Jacksonville Lerp Statue socks - available now: rckm.co/lerp
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"..its adherents include Paul Thomas Anderson, who used Olive Oyl’s signature song, “He Needs Me,” sung in the film by Shelley Duvall, to underscore a key scene in Punch-Drunk Love." medium.com/airbnbmag/pop-int…
Nice data viz from our friend @taraskaduk featured on Digg.com digg.com/2019/top-25-cities-…

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