One platform for your entire facility. Scheduling. Payments. Teams. Websites. Built from the ground up for Baseball business.
Joined December 2025
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39 Photos and videos
May 29
Travel sports is a real business now... so we built a real AI operating system for it.
Baseline: one login for multi-location clubs. Build a full season from one prompt, split a team fee across separate banks, recover late payments in one click.
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May 14
Tomorrow at 11:15 AM CT, Jaden Fein from Big Time Baseball is joining our COO Zack Ladner to walk through what that is. How he made the jump from one-on-one lessons to a membership-driven business.
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May 14
Why he kept his offerings deliberately simple. And the stretch around months five to seven where most operators want to quit, plus what got him through it.
Live Q&A at the end. Free to attend. RSVP using the link below:
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Apr 30
506 facilities. The bottom 50% combined book just 1.5% of total revenue.
That gap isn't about location, square footage, or coaching quality. It's about how the business is structured.
Tomorrow at 11:15 AM CT, Zack Ladner sits down with Patrick Stanley to go over it all.
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Apr 21
Most facility owners and operators we talk to eventually tell us some version of the same question: "I'm already working 60 hours a week. How do I do grow the business without running myself into the ground?”
We answer that question on Friday, May 1st.
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Apr 20
We rebuilt sign-in across Baseline today. Small surface change, a lot of careful work underneath.
The popup is gone. You now get a real sign-in page that feels like part of your facility's site.
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Apr 14
A customer books a half court. The full court blocks. The other half court? Still open, still generating revenue.
Nested features are live in Baseline. Set your space hierarchy once, and the system handles every booking conflict automatically.
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Apr 7
Chance Beam told 150 players he needed 22 who could fully commit to Top Velocity for 3 months. No football. No vacations. No extra throwing. Just the program, 4-5 days a week. 22 guys signed up. Average velocity increase: 5 mph.
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Apr 3
Chance Beam started where most facility owners start. Teams and private lessons.
Then he noticed leakage. His athletes were going for speed and agility. Uniforms were being farmed out. Services that could live under his roof were generating revenue for someone else. Never again!
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Apr 2
Chance Beam saw his daughter's velo take off after set performance training. "I've missed a huge void in my own business. If I didn't see how important player performance training was to my own kid, our parents have no shot of understanding how important that is."
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Apr 1
New in Baseline: custom top links on your facility website.
Camp registration. Team tryout info. Lesson booking. Showcase signups. Whatever parents need to find, put it right at the top of every page. Your site now has clear paths to the things that matter.
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Mar 31
Million-dollar facilities average 24 unique offerings. Not 24 random programs. Categories: lessons, rentals, events, memberships, each broken down further.
Top Velocity plugs into half of those categories on its own. Team training, retail sessions, camps, individual assessments.
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Mar 30
Baseline is now an official partner of the American Baseball Coaches Association. 15,000 coaches. 50 states. 41 countries. The coaches and programs in this organization are the driving force behind the facilities we built Baseline for. See you in Chicago for the next convention!
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Mar 27
The ones that do aren't charging more. They're offering more. 24 unique offerings/month. $381/customer vs. $263. Today at 11 AM CT: live webinar with Chance Beam (Titans Sports Academy) Zack Ladner on how to build this into your facility. Link below.
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Mar 26
Baseline is now an official, national partner of
@USA_PrimeBB
USA Prime has over a thousand teams competing nationally and holds the highest standard for the facilities behind them. We're proud to support that standard with software built specifically for sports facilities.
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Mar 20
Most families who leave your facility will never tell you why.
They don't want the confrontation. They just quietly move on because they feel your program has taken them as far as it can.
Patrick Stanley on why a static program is a silent retention killer.
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