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Recently Tarsus sold to Informa for almost $1B. This is a large event organizer with some media titles.
The CEO mentioned how they essentially sold data.
More recently, Questex, a $300M revenue event owner, mentioned how reframing as a data first business allows them to quickly launch new shows.
Anil Aggarwal, founder of Money 20/20, Shoptalk and Hlthi, mentioned to me how events are the easiest business to win over. Very few people use data.
Once you do, you are unstoppable.