Rancher Direct Certified™ – Verified. Decentralized. Real. Partnerships DM us.

Joined September 2021
4,502 Photos and videos
🔥 HERO OF THE DAY: Santa Carota Beef – Bakersfield, CA Mike and Justin Pettit. Father and son. Ranching beside the world's biggest carrot farms, they asked: what if we finish on carrots? 🌾 Grass-raised, carrot-finished ❌ No hormones. No BS. SAVE BEEF 🇺🇸 santacarota.com
2
33
152
3,182
Beef Support | BeefMaps.com retweeted
Hear it from one of the experts. @caseymurph1 @americaunwon
The flesh-eating parasite we wiped out 60 years ago is back across the border, and suddenly everyone's a parasitologist. We're taking the spotlight off the grandstanders and Internet experts and putting it back on the ranchers who beat NWS before—and will again. Full episode with Dr. Rich Brazil (40-yr large-animal vet). 👇
3
10
46
1,656
Beef Support | BeefMaps.com retweeted
New World Screwworm started with drug cartel controlled ranches. USDA and Mexican TIF plants turn a blind eye. If Americans knew where their beef came from, they could CHOOSE not to support those countries. DEMAND MCOOL. BUY LOCAL BEEF 🇺🇸 BeefMaps.com
7 confirmed cases of screwworm. Yesterday it was 5. The day before, 3. Two states. All originating from cartel-controlled ranches south of the border. BeefMaps.com has been tracking cartel cattle corridors for over a year. Now screwworm is in Texas. The parasite moved through the same routes the cattle did. InSight Crime confirmed it: outbreak hotspots mirror the smuggling routes. 800,000 head a year smuggled through Mexico with falsified paperwork, no quarantine, no traceability. CJNG doesn't just extort ranchers — they charge 5 pesos per kilo on export animals. They access live herd data through RFID tags. They run regional managers embedded in Mexico's legal export system. Cattle bought for $650 in Central America, resold for $1,500 in Texas. A $1.2 billion shadow market. The parasite isn't the only thing hiding in plain sight. The "Product of USA" rule changed in January. Packers can now only use that label if the animal was born, raised, harvested, AND processed in the US. The old loophole where imported beef got stamped "Product of USA" just for being processed here? Gone. But it's still voluntary. Packers don't have to tell you anything. They can just leave the label off. Imported beef from cartel corridors can sit in your grocery store with zero origin disclosure. MCOOL — mandatory country of origin labeling — would fix that. Every cut, labeled. Born where. Raised where. Slaughtered where. No exceptions. H.R. 5818 is sitting in Congress right now. The screwworm made this urgent. The cartel corridors made it obvious.
7
108
197
8,685
Beef Support | BeefMaps.com retweeted
Replying to @acme_acres56430
@acme_acres56430 @idahobeef We are 1st time buyers, got our side of beef yesterday. Enjoyed our 1st NY strip tonight. It was delightful! Jason the rancher is responsive, open &held my hand throughout this process. I would recommend this family raised beef all day long! Thank you
6
6
62
1,141
Beef Support | BeefMaps.com retweeted
Your kid's ice cream has metal fragments and nobody tells you. The system protects itself, not you. We raise it. We know what's in it. We ship direct. No mystery ingredients. 10% off silver, gold, Bitcoin. Credit card, cash, Zelle welcome. AcmeAcres.us or 208-714-0478
2
5
19
734
Beef Support | BeefMaps.com retweeted
Father's Day is next Sunday. I've got one ribeye box — Jason's special. 20lbs of ribeye, $449 shipped. Ships Monday. Gets there in time. Fresh chicken too — breast and thigh. This is the last run. Once it's gone, it's gone. Call me. Text me. Send a DM. Do it now. Your rancher, Jason Hanley | 208-714-0478
1
4
13
838
Beef Support | BeefMaps.com retweeted
I want to buy and consume American raised beef.
New World Screwworm started with drug cartel controlled ranches. USDA and Mexican TIF plants turn a blind eye. If Americans knew where their beef came from, they could CHOOSE not to support those countries. DEMAND MCOOL. BUY LOCAL BEEF 🇺🇸 BeefMaps.com
8
25
167
4,872
Beef Support | BeefMaps.com retweeted
We have been working hard behind the scenes, continuing to fight for American-raised beef and the future of the beef industry. Consumers deserve the choice to buy beef raised here at home, and ranchers and farmers deserve the chance to keep doing the work that feeds this country. American agriculture needs people willing to stand up for the families raising our food. We are grateful for every person who continues to support Santa Carota Beef. 🫶
25
186
940
7,472
Beef Support | BeefMaps.com retweeted
We need this bill passed immediately
7 confirmed cases of screwworm. Yesterday it was 5. The day before, 3. Two states. All originating from cartel-controlled ranches south of the border. BeefMaps.com has been tracking cartel cattle corridors for over a year. Now screwworm is in Texas. The parasite moved through the same routes the cattle did. InSight Crime confirmed it: outbreak hotspots mirror the smuggling routes. 800,000 head a year smuggled through Mexico with falsified paperwork, no quarantine, no traceability. CJNG doesn't just extort ranchers — they charge 5 pesos per kilo on export animals. They access live herd data through RFID tags. They run regional managers embedded in Mexico's legal export system. Cattle bought for $650 in Central America, resold for $1,500 in Texas. A $1.2 billion shadow market. The parasite isn't the only thing hiding in plain sight. The "Product of USA" rule changed in January. Packers can now only use that label if the animal was born, raised, harvested, AND processed in the US. The old loophole where imported beef got stamped "Product of USA" just for being processed here? Gone. But it's still voluntary. Packers don't have to tell you anything. They can just leave the label off. Imported beef from cartel corridors can sit in your grocery store with zero origin disclosure. MCOOL — mandatory country of origin labeling — would fix that. Every cut, labeled. Born where. Raised where. Slaughtered where. No exceptions. H.R. 5818 is sitting in Congress right now. The screwworm made this urgent. The cartel corridors made it obvious.
1
9
28
1,165
Beef Support | BeefMaps.com retweeted
7 confirmed cases of screwworm. Yesterday it was 5. The day before, 3. Two states. All originating from cartel-controlled ranches south of the border. BeefMaps.com has been tracking cartel cattle corridors for over a year. Now screwworm is in Texas. The parasite moved through the same routes the cattle did. InSight Crime confirmed it: outbreak hotspots mirror the smuggling routes. 800,000 head a year smuggled through Mexico with falsified paperwork, no quarantine, no traceability. CJNG doesn't just extort ranchers — they charge 5 pesos per kilo on export animals. They access live herd data through RFID tags. They run regional managers embedded in Mexico's legal export system. Cattle bought for $650 in Central America, resold for $1,500 in Texas. A $1.2 billion shadow market. The parasite isn't the only thing hiding in plain sight. The "Product of USA" rule changed in January. Packers can now only use that label if the animal was born, raised, harvested, AND processed in the US. The old loophole where imported beef got stamped "Product of USA" just for being processed here? Gone. But it's still voluntary. Packers don't have to tell you anything. They can just leave the label off. Imported beef from cartel corridors can sit in your grocery store with zero origin disclosure. MCOOL — mandatory country of origin labeling — would fix that. Every cut, labeled. Born where. Raised where. Slaughtered where. No exceptions. H.R. 5818 is sitting in Congress right now. The screwworm made this urgent. The cartel corridors made it obvious.
34
465
930
28,026
Beef Support | BeefMaps.com retweeted
They're calling it a recall. But there's no headline. No warning label. Salmonella in your snacks. Metal fragments in your ice cream. E. coli in your greens. We built AcmeAcres.us for exactly this — direct from rancher to customer, no mystery ingredients from a factory you'll never see. Your frozen pizza for movie night. Your kid's ice cream. The salad you just washed. All under recall right now, but you'd never know it. This is the video that breaks down what's actually happening — the real numbers, the real risks, the real gaps in the system. Your rancher, Jason Hanley | 208-714-0478
7
11
1,043
Beef Support | BeefMaps.com retweeted
Jun 12
We need MCOOL now
7 confirmed cases of screwworm. Yesterday it was 5. The day before, 3. Two states. All originating from cartel-controlled ranches south of the border. BeefMaps.com has been tracking cartel cattle corridors for over a year. Now screwworm is in Texas. The parasite moved through the same routes the cattle did. InSight Crime confirmed it: outbreak hotspots mirror the smuggling routes. 800,000 head a year smuggled through Mexico with falsified paperwork, no quarantine, no traceability. CJNG doesn't just extort ranchers — they charge 5 pesos per kilo on export animals. They access live herd data through RFID tags. They run regional managers embedded in Mexico's legal export system. Cattle bought for $650 in Central America, resold for $1,500 in Texas. A $1.2 billion shadow market. The parasite isn't the only thing hiding in plain sight. The "Product of USA" rule changed in January. Packers can now only use that label if the animal was born, raised, harvested, AND processed in the US. The old loophole where imported beef got stamped "Product of USA" just for being processed here? Gone. But it's still voluntary. Packers don't have to tell you anything. They can just leave the label off. Imported beef from cartel corridors can sit in your grocery store with zero origin disclosure. MCOOL — mandatory country of origin labeling — would fix that. Every cut, labeled. Born where. Raised where. Slaughtered where. No exceptions. H.R. 5818 is sitting in Congress right now. The screwworm made this urgent. The cartel corridors made it obvious.
1
19
39
1,967
Beef Support | BeefMaps.com retweeted
A fifth-generation Arizona cattle rancher found out a foreign solar company was coming for his family's grazing land. He didn't invite them. His own county supervisor did, through a nonprofit funded by the developers whose projects he then votes to approve. The nonprofit "dissolved" on paper, then signed an NDA with a solar company and kept cashing checks. Casey Murph's family has ranched this land for five generations. @caseymurph1 He could be the last. I investigated.
40
471
896
21,439
Yup 👍
Jun 12
Having to collect the herd and inject them every couple of weeks is a real issue.
1
7
1,385
Beef Support | BeefMaps.com retweeted
The generational change staring us in the face isn't just about who runs the farm—it's about who gets to decide what the farm becomes. Dads and grandpas not wanting to turn over control for some reason. You see it once in a while. The operations that have been willing to embrace the next generation? They're the ones that'll still be here in twenty years. That's why we built AcmeAcres.us—direct from rancher to customer, no middleman markup. So the money stays on the ranch and the next generation can actually afford to take over. Your rancher, Jason Hanley | 208-714-0478 @barntalkshow
2
10
67
4,038
Beef Support | BeefMaps.com retweeted
Amsterdam just banned meat advertising. They call it a climate move. We call it what it is: a war on food. The Netherlands has been battling its own farmers for years—nitrogen regulations, forced buyouts, protests. Now they're moving from production to culture. If you won't voluntarily abandon meat, they'll make it invisible. They'll push insects as 'future protein' and lab-grown 'meat' as the solution. But here's the truth: real beef, raised on grass, by ranchers who know the land—that's what sustains people. When governments ban meat ads, we keep selling real beef directly. AcmeAcres.us — direct from rancher to customer, no middleman markup. Your rancher, Jason Hanley | 208-714-0478
7
96
245
3,780
A lunge line trails from the halter. Dust kicks behind the hindquarters. A young horse circles the pen, learning to move, learning to trust. King Ranch, 1944. Toni Frissell caught ground work. Not bucking. Not a rodeo. The first step. A vaquero stands at the center of the circle, controls the movement from the end of a line, and lets the horse figure it out before a rider ever climbs on. The vaquero system takes two to three years before a horse sees a full bridle. Hackamore first. Then bosal. Then two-rein. Then spade bit. Every step earns the next one. The horse in this photo is at the beginning of that road. This image never made Frissell's 1975 book. The other King Ranch photos did — the remuda, Ed Durham, Tom Tate. This one sat in the LoC archive until the Houston Museum of Fine Arts pulled it for the 2006 exhibit Two Women Look West. Most people have never seen it. Same 1944 shoot as the bloodhound photo. Same negative batch. LC-F9-02-4404. A Vogue photographer embedded with working cowboys, shooting what the magazines didn't always want: the slow part. The patience. The years it takes before a horse is ready.
5
16
781
"Each piece feeding the next. Locked into a system so complete it stopped looking like a system at all. It just looked like Texas." That's King Ranch. 825,000 acres that feel inevitable. Like the land was always meant to be one operation. But Richard King didn't find empty land in 1853. He found Spanish and Mexican land grants held by Tejano families who'd ranched that country for generations. After the Treaty of Guadalupe Hidalgo, those families had to prove their titles in English-language courts, pay new taxes they'd never owed, and fight lawyers who took land as payment. Many lost everything. King bought their grants during a drought that made refusal impossible. The labor came from Cruillas, Tamaulipas — whole families recruited in 1854 to work a ranch so vast some never left its boundaries. Seven generations of Kineños. The water came from aquifers that recharge on geologic time. The oil came from 650 wells leased to Humble Oil in 1933 — a deal that's still paying royalties today. Every piece feeding the next. Someone made choices. Someone benefited. Someone paid costs that don't show up on the balance sheet. 170 years is long enough to trace the consequences.
1
8
28
1,494
Every brand bright enough to see from a distance is casting shadows you can't see from where you stand. The pattern isn't hidden. It's just large enough to look like landscape. 🇺🇸 BeefMaps.com
2
5
597