Managing Director @ Speero.com by CXL, Printing @ InkedAnimal.com
Joined January 2016
- Tweets 333
- Following 226
- Followers 369
- Likes 699
9 Photos and videos
Tomorrow - April 18 - is the very last day to buy your ticket to Spryng.
Last chance: wynter.com/spryng
3
6
2,246
21 Mar 2022
The problem with analytics and big data is it's data that you SEE. Three limitations with it.
1. not easily generalizable in new and changing environments
2. not transferable (prediction is HARD)
3. it's about correlation not causation
Experimentation is data that you DO.
4
6
19 Mar 2022
We're only about 20 years into online experimentation. And only 30-40 years in understanding how behavior and economics can be accounted for each other.
The rough timeline of experimentation and the use of the randomized controlled trial is fun to consider.
6
18 Mar 2022
Why do we experiment? What would the company do otherwise? What are the stakes? How do companies that experiment win?
I've created two 'strategic narratives' using a rough version of Andy Raskin's framework for strategic narratives:
1
3
18 Mar 2022
This new narrative will dominate a small group of agencies working on the bridge between digital transformation and practical data and CRO work.
1
18 Mar 2022
That's a wrap!
If you enjoyed this thread:
1. Follow me @BenJLabay for more of these
2. RT the tweet below to share this thread with your audience
18 Mar 2022
Why do we experiment? What would the company do otherwise? What are the stakes? How do companies that experiment win?
I've created two 'strategic narratives' using a rough version of Andy Raskin's framework for strategic narratives:
BenLabay retweeted
14 Jan 2022
shopify.com/blog/landing-pag…
Grateful to be featured in this article for @Shopify with @mrsharma @BenJLabay & @ContentVerve by @alexamcollins!
Landing Page Design: How to Create Better Pages That Convert
1
6
40
What is it about companies like Airbnb, Uber, Dropbox, Slack, Twitch, YouTube that makes them so big and so successful?
They all share this really interesting, really powerful theme: all these products get more valuable the more users are on them. It's about network effects.
2
3
15
I'm looking to hire someone for @CXLdotcom that wants "I built a kickass a media company inside a company" on their resume.
Come build a media machine consisting of blog content, web shows, virtual and live events, podcasts, community, and more.
9
6
44
Agencies are hard to scale. @JohnathanDane started @KlientBoost in 2015.
By 2020, they hit $10M and now this year they exceeded $20M ARR --> aiming to hit $100M / yr. As an agency!
How? Listen to the latest episode of How to Win.
2
3
32