“borrowed time and borrowed world and borrowed eyes with which to sorrow it.”

"That feels like a Year Two idea" is my new favorite insult lightly disguised as encouragement

Bill Bernbach on the truth alone not being enough in advertising Via Hey Whipple Squeeze This

Whenever I question the quality of my work I always think back to WeWork’s investment pitch decks

Strategy agency: "Never give strategy away for free, it's valuable." Media agency: "We need to give strategy away for free, it's our hook to increase our media billings. Clients: "Isn't strategy just smart thinking and isn't that what we're paying you for in the first place?"

Well done, everyone in branding / marketing/ advertising. We did it.

plans should be measured in decades, execution should be measured in weeks. you gotta have both.

I love this advice from Mike Bloomberg: “Life, I've found, works the following way: Daily, you're presented with many small and surprising opportunities. Sometimes you seize one that takes you to the top. Most, though, if valuable at all, take you only a little way. To succeed, you must string together many small incremental advances-rather than count on hitting the lottery jackpot once. Trusting to great luck is a strategy not likely to work for most people. As a practical matter constantly -enhance your skills -put in as many hours as possible and -make tactical plans for the next few steps. Then, based on what actually occurs, look one more move ahead and adjust the plan. Take lots of chances, and make lots of individual, spur-of-the-moment decisions. Don't devise a Five-Year Plan or a Great Leap Forward. Central planning didn't work for Stalin or Mao, and it won't work for an entrepreneur either.”

isn't it weird that it has become acceptable to be in a Zoom meeting, have your face broadcast to everyone where you are clearly working on something else and paying no attention to the meeting.

Usually behind the WARC paywall, a guide for marketers using MMM is free to you today 🎁 It's full of practical tips taken from my 20 years experience: Guidelines, checklists, pros and cons, and experience of real life modern businesses. To get it, retweet and send me a DM

Meet the parents raising funds for research into a rare genetic disorder that affects just 17 people in the UK - including their daughter.

This Richard Linklater answer, man. hollywoodreporter.com/movies…

This film has had over 75,000 views - Autumn is the inspiring little girl with an ultra-rare disease. This has helped raise over £18K for The Great HNRNPH2 Walk, supporting @YBRP4hnrnph2 We're walking 100K IN A DAY along the Grand Union Canal this Saturday. You can support by sharing the film or donating here: justgiving.com/crowdfunding/…

📣 Mark your calendars- Only 2 weeks to go! The Great HNRNPH2 Walk in the UK, organized by the Shaw family. Sept 9-10th. @BenShaw Register to walk 🚶🚶‍♀️ or donate here: greathnrnph2walk.com/ #YBRP #HNRNPH2 #greathnrnph2walk #raredisease #findacure

In January we found out my daughter has an ultra-rare Neurodevelopmental genetic disorder that impact every part of her life. Please watch and share Autumn’s journey… youtu.be/n5Zc382tJuo We’re walking 100k in 24hr to fundraise for the amazing @YBRP4hnrnph2 charity to help develop the cure.