People kept saying “Visit Rwanda this, Visit Rwanda that,” but when PSG celebrated winning the UEFA Champions League, they invited a Congolese 🇨🇩 music star, Fally Ipupa, to bring Congolese culture and music to the celebration. They didn’t call a Rwandan artist they called a Congolese artist. That tells you something: no matter how much Rwanda paid for sponsorship, PSG showed the world where they believe the culture and energy came from.