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Bigdatr @BigDatr

Helping marketing professionals advertise with confidence by understanding the marketplace first.

Joined September 2012
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Entertainment ad spend reached $34M in March 2026—down 1% MoM. • TV led the media mix at $8M ( 12%) • Digital Social dropped by 21% Access the full analysis here → bigdatr.com/resources
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See where Banking & Finance brands are competing, shifting spend, and entering new categories—and how strategies are evolving across the sector. Download the full insights at bigdatr.com/resources
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THE ICONIC A Moment for Mum campaign reframed Mother’s Day around a simple truth: mums rarely get a moment for themselves. Success? We think so. Emotion-led, timely, and powerful, it showed how a simple insight could elevate a seasonal campaign into something far more meaningful.
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Campaigns across the Tasman are moving toward social-first, entertainment-led, and participation-driven formats designed to hold attention longer.
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Coachella is no longer just a festival—it’s a marketing battleground. Brands didn’t just show up. They built ecosystems, owned moments, and engineered attention. Here’s what worked 👇
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It wasn’t about awareness anymore. It was about intent. Universities that shifted to digital and ROI messaging were trying to pull ahead.
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Post-holiday shake-up in Retail Beauty 👇 While some cut spend, others scaled fast: Rexona 193% Lynx 26% Strategy split is clear: • Digital vs TV • Visibility vs storytelling • Aspiration vs function Different plays. Same goal: win attention.
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NZ travel is bouncing back—but smart ad spend is winning. Luxury is booming. US travellers are rising. “Digital detox” is selling. Nature tours dominate. Regions are growing. See what’s shaping 2026: hubs.ly/Q048pXDT0
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Where Is Digital Ad Spend Going? Key Insights: • Display remained the most invested channel. • Video is the only channel showing growth. • Banking & Finance led industries in digital investment. • Facebook accounted for 46% of social ad spend.
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Super Bowl LX 2026 ads in one line: Celebrity storytelling. Bold humour. Immersive experiences. Tech-led narratives. #SuperBowlAds #AdvertisingInsights
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Bigdatr now tracks Media Value in New Zealand! Get visibility into competitor ad spend across industries and media channels—without any manual research. Read more here: hubs.ly/Q042BzDQ0
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Summer marketing wasn’t about being everywhere. It was about being in the right moment. Travel and Retail brands proved that channel choice creative clarity = peak season wins.
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New year. New creative energy. Here’s how brands used culture, emotion, and consistency to start 2026 strong.
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2025 Competitor Tool Recap. A year of product updates that helped marketers: • Track competitor creatives faster • Understand campaign cycles • Gain clearer cross-channel insights Here’s a look back at how competitor intelligence evolved in 2025.
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New on the blog: 📊 NZ advertisers — it’s time to rethink your media mix. Read more 👉hubs.ly/Q03-6kyX0
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Bigdatr@BigDatr
17 Dec 2025
Bigdatr has officially expanded its advertising intelligence to include LinkedIn and Pinterest! You can now search and compare competitor creatives across all major social platforms in one single library. Learn more here bigdatr.com/news/social-medi…
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Bigdatr@BigDatr
16 Dec 2025
Your 2025 Bigdatr Wrapped is here! A full year of competitive intelligence—wrapped and ready to power what’s next.
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Bigdatr@BigDatr
5 Dec 2025
Did you know ANZ cut ad spend by 67%, while Aussie increased theirs by 39%? The financial services market is moving fast. Banks are splitting their strategies, and Superannuation brands are getting more creative.
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Bigdatr@BigDatr
3 Dec 2025
Live in platform: Campaign Grouping 🎯 Our Creative Library now automatically groups similar ads, so you can view all campaign variants, launch dates, and channels in one place.
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Bigdatr@BigDatr
28 Nov 2025
Specsavers Audiology beat the Black Friday rush by launching this campaign as early as Oct 26. Peak activity was seen on Nov 2.
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