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Billbernbach @Billbernbach
Joined August 2008
  • Tweets 41
  • Following 1,056
  • Followers 573
Photos and videos
for every 'Lemon' there were a million real lemons http://tinyurl.com/d3qt49 @koopstakov
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In communications, familiarity breeds apathy.
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http://twitpic.com/bw8e - the difficulties on wall street can create a good idea, VW loved this ad
my pen hasn't been working of late, I think it was a Lemon
sharpening my pencil, the smell of the fresh wood is invigorating
However much we'd like advertising to be a science-because life would be simpler-the fact is that it is not, if it were robots would rule
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advancement through technology feels too cold for advertising copy, a swift nightcap then to retire, seeing Borden first thing
VW Germany have a headstart on their rivals with 'advancement through technology' or Vorsprung Durch Technik but BMW and others are catching
Embarrassed by the messages of thanks and puzzled by the doubters; believe in creativity and free your mind(s), the rest will follow
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creativity vs size, age vs relevance, real vs imaginary, hertz vs avis, draper vs duck: themes of the day; positive thinking wins, always!
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busy day with Avis, we tried harder so that they will now "try harder"
@colonelliles no you have not cracked
chrome or no chrome let us prove to the world that good taste, good art, and good writing can be good selling
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so much talk in the building today of chrome, keep it simple I say, less twittering more thinking
George asked if we have a big idea for Avis, I'm convinced try harder is it, should I mention to @David_Ogilvy I think I can trust him
Just saw finished edit of our new VW spot, feels a little long but the message is simple enough http://tinyurl.com/5uwwz9
Must remember to ask @David_Ogilvy if he feels "personal computing" could be dull, I know he thinks different, but he does like "chrome"
now to review the new VW ads, we need to try harder there, I'm going to be very hard but fair, they must be brilliant
Asked Robert why does anybody rent a car from Avis? “We try harder because we have to.” This will be tricky but its the answer, I'm sure.
At breakfast with John Mauchly he told me about a plan to popularize personal computers, sounds too serious, he needs to think different
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