Cocktail ingredients indigenous to my ancestors land on @FoodRootsFilm (Thx @WGNradio!), watch now!

Taking it back to Oprah's old studio at @windycitylive Chicago.. amazing memories here! Appreciate all the love on our new film. Watch my journey back to the Philippines on my YouTube (link in bio)!

"Food is story." Loved being on CBS sharing the heart behind @FoodRootsFilm — and how that journey through culture, family, and heritage helped inspire the dishes, design, and details behind @SundaNewAsian.

Great time filming with @fox32chicago - "We all come from somewhere." Hope this film inspires everyone to take their own journey to find their Food Roots! Stream FOOD ROOTS now on my YouTube (link in bio) !

70,000 Capiz shells indigenous to the 7641 Islands of the Philippines where my family is from form an angelic halo of traditional Filipino craftsmanship and island culture — bringing warmth, texture, and a sense of deep heritage and love into our new home of Sunda Detroit

"You don't know where you're going unless you know where you're from." Our doc FOOD ROOTS on PBS TV or my YouTube channel (link in bio)!

"Incredibly attractive and delicious." I grew up eating Filipino food and wanted to share it with the world. Excited to give people a glimpse of what my Food Roots are.. Watch our award-winning Documentary on PBS (check listings/app) or now on my YouTube channel. Link in bio!

Hey all! Back on TODAY Show NYC NBC tmrw 9a EST hr to talk about our doc @FOODROOTS and to summer grill up some treats for AAPI Month @SundaNewAsian…tune in! Watch Food Roots on PBS TV (check local listings or app).. or on my YouTube channel (link in bio!).. and pls spread the word, appreciate you!

OFFICAL LAUNCH DAY of our award-winning @FoodRootsFilm is today! Airing nationwide on PBS TV (check your local PBS listings and app), or watch direct now on YouTube.com/@BillyDecLife (link in bio). Please help us share the news far and wide. Would mean the world, especially for Asian American Pacific Islander Heritage Month this May! Grateful to you, and the incredible team who helped bring this to life: 3-time Oscar-winning EP Doug Blush, Emmy-winning Director Michele Josue, Grammy-winning apl. de. ap, and COACT Agency. [FOOD ROOTS follows Sunda Founder Billy Dec as he journeys across his mother’s native Philippines—seeking out his last living elders, learning ancestral recipes, and uncovering cultural treasures and family stories that will forever shape his identity.]

Building our Creative Marketing Agency, COACT, has been one of the most meaningful chapters of my career — not just because of what we do, but because of who we do it with. I’m incredibly proud of our team and grateful for the partners who trust us to act as an extension of theirs. @CoactAgency was built for speed, scale, and results — bringing insight, ideas, and execution together without the excess. From first concept to final launch, we focus on turning opportunity into real impact. None of this happens alone. It happens through collaboration, trust, and teams that genuinely care about the work. → Connect with COACT and let’s build what’s next. CoactAgency.com

NEW SUNDA OPENING ALERT!  Sunda Detroit opens end of February, reservations are live at SundaNewAsian.com/Detroit, HIRING Open Calls next week 1/14-16, would love if could help spread the word!?

One of my proudest moments in 2025 was to see our COACT marketing team in Cannes helping Ecolab launch the Cool Computing Revolution. Honored to partner with brands shaping the future of sustainability, innovation, and experience. Can't wait to see what comes next. Learn more: coactagency.com/ #Cannes2025 #CreativeInAction #B2BMarketing #BrandExperience #SustainableInnovation #GlobalProduction   If your brand is ready to elevate its presence through global creative strategy and storytelling, let me know.. our COACT team can help make it happen..

#HappyHalloween @TODAYshow @NBC #FBF

Hi friends! SUNDA DETROIT IS COMING SOON! Need your help building our Dream Team, if you know anyone in Detroit can you please share this? @Sunda is an Award-Winning restaurant concept bringing modern Southeast Asian flavors, culture, and experiences to life, with locations in Chicago, Nashville, Tampa, and COMING SOON TO DETROIT! Our innovative menu blends elevated cooking techniques with influences from across Southeast Asia, paired with handcrafted cocktails, signature sakes, and curated wines. HIRING For Sunda Detroit! Passionate about delivering unforgettable guest experiences? Thrive in a fast-paced, dynamic environment? We’re looking for dedicated hospitality professionals to join our growing team at Sunda New Asian’s newest location in #Detroit! From Managers to Kitchen to Servers and more.. there’s a place for you to shine with us. Be part of a brand that celebrates culture, creativity, and exceptional service! Learn more and apply at: SundaNewAsian.com/Detroit

LIVE TV fun talking @KendallJenner, @KristinCav, and TONIGHT @RyanCabrera at @Blueprint_Club on ABC @Localon2Live after making a killer @Sunda marinade you should steal for all summer grilling treats!! Watch for full episode and recipe.

Behind the bar with @KendallJenner at @Sunda eating sushi and making 818 cocktails together!

FUN w @KendallJenner at @Blueprint_Club jumping behind bar w me to make @Drink818 cocktails after eating and cocktail-making together at @Sunda before!

#Entourage #Movie playing catch btwn scenes.. can you name all and which of us broke a leg diving for Super Bowl QB football right after this photo? #TBT

Celebrate #LunarNewYear (til 2/9) w/ Traditional Lion Dance performances at @Sunda! Fulton Market (Chicago) & Tampa: Thursday, January 30 River North (Chicago): Friday, January 31 Nashville: Saturday, February 1 With special dishes like... - Hong Kong Lo Mein: New York Strip, Mushroom, Bok Choy, Carrot, Onion, Cabbage - Off the Hook: Whole Crispy Red Snapper, Red Bell Pepper, Pineapple, Bok Choy, Onion, Carrot, Dried Chilies, Shaoxing Rice Wine Sauce - Lion’s Head Meatballs: Shrimp and Pork Meatballs, Napa Cabbage, Bok Choy, Glass Noodles, Sweet Ginger Soy For reservations: SundaNewAsian.com