Pint-sized spreadsheet jockey who occasionally writes about marketing.
Joined March 2019
- Tweets 2,927
- Following 544
- Followers 21,493
- Likes 13,175
224 Photos and videos
Peter Field & I recommend that marketers use a mix of “brand building” & “activation” comms. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context.
But why split brand & activation at all? Why not do both at once?
1/16
34
211
1,306
Les Binet retweeted
May 26
Ever tried to sit in a tiny chair when you're over 6 feet tall?
It's uncomfortable, unsustainable and, dare we say it... laughable. Just like thinking too small in advertising.
Go Big or Go Home is available to watch on 27 May 👇
1
1
1
435
Les Binet retweeted
May 5
@BinetLes and Will Davis 📈 are back with even bigger insights following their Go Big or Go Home research presented in 2025.
Learn why small thinking leads to small profits.
Hosted by Cressida Holmes-Smith @LuckyGenerals.
Available on demand – only on 29 May 👇
2
1
2
405
So that’s Professor Les Binet from now on, ok?
linkedin.com/posts/ravensbou…
1
4
878
Want to measure the true payback from your marketing?
Then you need Econometrics.
#Marketing
#Advertising
business.google.com/uk/think…
2
1
14
1,999
Much as it pains me to praise another agency, these are lovely ads. Well done @uncommon_studio.
2
3
51
3,405
Very few likes for this. But @davetrott was one of them, so I'm well made up.
4
612