Biomedical Systems Engineer ⁜ U.S. National Academy of Engineering @theNAEng ⁜ πŸ“• NEW BOOK πŸ“˜: WICKED PROBLEMS: How to Engineer a Better World @wwnorton

Joined May 2011
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πŸ“¦ THINKING INSIDE THE BOX. πŸ“– This #EngineersWeek, I'm pleased to announce π—§π—›π—˜ π—•π—Ÿπ—¨π—˜ 𝗕𝗒𝗫: π—˜π—— π—Ÿπ—œπ—‘π—ž 𝗔𝗑𝗗 π—§π—›π—˜ π—•π—œπ—₯𝗧𝗛 𝗒𝗙 π— π—’π——π—˜π—₯𝗑 π—”π—©π—œπ—”π—§π—œπ—’π—‘ (@wwnorton, April 26, 2026), drawn from "Wicked Problems: How to Engineer a Better World."
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πŸ“‹The 19th-century guide to running an effective meeting. β€œRobert’s Rules of Order” turns 150 this year. In the @FT @FinancialTimes, I wrote about what that history says about AI systems now marketed as consensus brokers. #engineering #meetings ➑️ ft.com/content/a01dd0e8-b8da…
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πŸ•΅οΈ "Social engineering" got tainted by its association with authoritarian regimes and later with scammers. So we buried itβ€”and the practice carried on under friendlier names. In @IEEESpectrum, I argue why reclaiming the term matters. We can't contest what we can't seeβ€”and name.
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Francis Bacon died stuffing a chicken with snow, killed by his own experiment--400 years ago this month. ❄️ His scientific method? Inspired by engineers. My latest for @IEEESpectrum: spectrum.ieee.org/francis-ba… @IEEEorg @IEEEUSA #engineering #science #history #philosophy
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"In engineering, you are peer-reviewed by reality."
I once asked my friend, the engineer Guru Madhavan, why engineering faculties at most universities were outliers in containing more than a small minority of conservatives and political moderates. ✍️ Rory Sutherland Article | spectator.com/article/why-en…
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My new @FT piece on the engineer who scheduled the apocalypse for his own birthdayβ€”and what it reveals about the strange psychology of doomsday deadlines, and why they differ from the ones that actually govern our lives. ft.com/content/32564d69-fd83… #engineering #systemsthinking
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πŸš€ My latest in @IEEESpectrum on Robert Goddard: from innovation to isolation, and how leaders can escape the alpha trapβ€”when the stubbornness that helps a pioneer survive skepticism begins to hinder collaboration as the work grows. #engineering @IEEEorg spectrum.ieee.org/robert-god…
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πŸ”§ Engineers see friction as a design feature, not a flaw. A shock absorber adds weight and complexityβ€”yet without it, the suspension shakes itself apart. Not all resistance is waste, some of it protects systems from their own speed. #engineering
Should we aim for a frictionless world? ft.trib.al/uTtUSRF | opinion
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Guru Madhavan retweeted
(1/3) Guru Madhavan (@BioengineerGM) reverences the world and all that is in it. Guru is an engineer, but his conception of engineering is more vast than we typically assign to the role.
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πŸ“¦ THINKING INSIDE THE BOX. πŸ“– This #EngineersWeek, I'm pleased to announce π—§π—›π—˜ π—•π—Ÿπ—¨π—˜ 𝗕𝗒𝗫: π—˜π—— π—Ÿπ—œπ—‘π—ž 𝗔𝗑𝗗 π—§π—›π—˜ π—•π—œπ—₯𝗧𝗛 𝗒𝗙 π— π—’π——π—˜π—₯𝗑 π—”π—©π—œπ—”π—§π—œπ—’π—‘ (@wwnorton, April 26, 2026), drawn from "Wicked Problems: How to Engineer a Better World."
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🧠 The confinement in his blue box gave trainees the consciousness of the many angles from which a problem can be approached. "If you are going to build these things," Link said, "you have to have the integrity to test them yourself."
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πŸ“˜ π—§π—›π—˜ π—•π—Ÿπ—¨π—˜ 𝗕𝗒𝗫 reinvigorates the legacy of an engineer who transformed our access to the skies, the stars, and the sea. Preorder: wwnorton.com/books/978132411… And thank you, as always. πŸ™πŸΌ #engineering #innovation #creativity #society #aviation #engineersweek #eweek2026
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Guru Madhavan retweeted
In a Perspective, three engineers propose an expansive mode of engineering practice that seeks to reduce conflict. According to the authors, peace engineering requires competence, capability, and character. In PNAS Nexus: ow.ly/rFW750Y7Fk3
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βš™οΈ THE BEAUTY OF FRICTION πŸ“° In my latest for the @FT, I explore why GLP-1 and GPT should force us to ask: which kinds of frictions deserve to stay? πŸ”—Read here (ft.com/content/f9d6e097-93b9…) or πŸ‘‡πŸΌ
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πŸ’‘Good #engineering removes friction that impedes and conserves friction that informs. We often miss that nuance. But suppressing friction comes with its own risks; we lose the feedback that taught us how to feel the world.
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