We love this, locally sourced sponsorship.... @pnefc partnered with Spud Bros, a local jacket potato brand. It’s simple. It’s smart. And it connects with fans where it matters. Sometimes the best plays in sport start close to home. #Sponsorship #FootballBusiness #CommunityMarketing #CapitalBlock

Crypto brands keep spending big in sports, but many still miss the mark with fans. The question is: do sports audiences want brands to entertain them, educate them, or just reward them for their loyalty? If you had $5m to spend as a crypto brand, which of the three would you prioritise?

The first AI-driven sports sponsor is coming. No human ambassadors, just AI personalities. Wild idea today, normal in 5 years? Would fans buy it?

This guy is special...

It's back… Premier League shirt drama! @ChelseaFC still sponsorless, holding out for the deal. @NFFC just bagged Bally’s. It’s not about logo size, it’s about story. A shirt sponsor should scream your brand’s vibe. No connection? Wasted opportunity. What makes a perfect sponsorship? #PremierLeague #Sponsorship #FootballBusiness #CapitalBlock

The biggest night in heavyweight boxing this summer. Wembley Stadium. July 19. Global on @DAZNBoxing . Two very different fighters. One serious stage. We’re locked in and backing the young lion to make it count 🦁🥊 #UsykDubois #Wembley #FightNight #CBIntel #BoxingCulture

𝟑𝟎 𝐒𝐞𝐜𝐨𝐧𝐝 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 ⏱️ How many of the Top 🔟 heavyweights can @DynamiteDubois name? 🤔 🎟️ Buy #UsykDubois2 NOW - link in bio | July 19 | Live exclusively on DAZN

Juventus just locked a 3-yr, €5M/season banger with @WhiteBit as sleeve sponsor & crypto exchange! $WBT’s logo shines at FIFA Club World Cup 2025, & the token’s already up 30% Crypto’s owning football, $WBT hodlers eating good! Who’s jumping on this? #Juventus #WhiteBIT #Crypto

🦁 The British & Irish Lions just dropped a 2025 game-changer that’ll leave old-school sports marketers sweating. No predictable tactics. They’re diving deep into TikTok, pulling creators into the tour’s inner circle. Young fans? They’re getting raw, unfiltered access, stuff no outdated TV broadcast could touch. This isn’t about “reach.” It’s about owning the culture. Rugby’s been desperate for attention, and TikTok’s where the world’s eyes are glued. Brands, pull your head out of the sand: - Influencers aren’t a side gig, they’re your foundation. - TikTok’s not a channel; it’s a cultural takeover. - Sponsorships not blowing up the algorithm? You’re shouting into the void. Still banking on media over platforms? You’re already irrelevant. Tear it up and start fresh. #Lions2025 #TikTokRevolution #SportsMarketing #DitchTheOldPlaybook #CreatorsRule

JULY 19: @wembleystadium BOXING SHOWDOWN Broadcast LIVE on @DAZNBoxing to millions worldwide. Your brand can dominate the ring at one of 2025’s biggest boxing events. Limited branding slots, don’t miss your shot to shine globally! Ideal for crypto, tech, or emerging brands ready to make waves. DM @CapitalBlock now to find out more! #Boxing #FightNight #Wembley #GlobalBranding #CryptoMarketing

Oleksandr Usyk has defeated five Brits with a total of seven wins against them across his career: Tony Bellew, Derek Chisora, Anthony Joshua (twice), Daniel Dubois & Tyson Fury (twice) @DynamiteDubois vows to stop the rot 🇬🇧👑 #UsykDubois2 | July 19 | Live worldwide only on DAZN

Visa’s BIG move: Lamine Yamal, 16, is their new global face! 🌟 Euro 2024 breakout star Leading Visa’s 2026 World Cup push This is next-level branding: youth, fans, future-proof relevance. Brands, take note! Which brand’s killing it in sports marketing? #LamineYamal #Visa #WorldCup2026 #SportsMarketing @Visa 👇

Richardson Hitchins just defended his IBF belt with a brutal KO, and a clear brand moment. He’s young, fearless, and calling out the next generation (Haney, Lopez). That’s how you build a sponsorship-worthy narrative. @HeIsRichardson #KO #BrandRise #CapitalBlock

Who's excited for the @FIFACWC, we are... @DAZNFootball coverage will be spot on... A new opportunity for emerging brands....

No LED boards. No hashtags. Just a taxi, a screen, and one of the smartest brand moments of the weekend. @carlsberg turned Nations League cab drivers into fans with front-row seats. That’s sponsorship that actually lands. Congrats to 🇵🇹 @selecaoportugal champions on the pitch and in the story. Full campaign here marketing-interactive.com/ca… #FanExperience #SponsorshipStrategy #CapitalBlock

Congrats to our client @Zebec_HQ on what we think could be one of the smartest acquisition of the year. #zbcn