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Brand Genetics @Brand_Genetics

We help businesses understand what people will want by taking a human-centered approach to insight and innovation

Joined October 2011
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Ready to step into the Matrix? The peer-reviewed Motivational Matrix, synthesises a range of motivational models into one simple and usable framework. At BG, we use this to complement our ‘jobs-to-be-done’ approach to motivational research Learn more: lnkd.in/dDrRddkQ
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#Christmas isn't Christmas without what? As our last bit of #insight for the year, the team have been scratching their heads as to what brings that special festive x-factor! Have we missed anything? #merrychristmas
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Assitance in getting jobs done can be valuable. Helping people not have to do the job in the first place can be even more valuable. How can #innovation help us make the most of our lives by eliminating time-hungry tedious jobs? lnkd.in/dMRHEpd4
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Tip 11: INVESTIGATE ‘NO HIRE’ SITUATIONS Some jobs matter to people, but they don’t yet hire help. One of the most impactful JTBD insights to date is that innovations often compete against non-consumption. lnkd.in/dMRHEpd4 #innovation #jobtobedone #consumerinsight
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How good are you at finding clashes? Remember, innovation opportunities lie in resolving competing and conflicting job-goals. If you want to learn more about how the JTBD theory can unlock powerful innovations at your business – head to: brandgenetics.com/human-thin…
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Do you look for Conflict? Breakthrough insights often happen when people are conflicted with jobs that clash with each other Your next innovation could get hired because it helps people do 2 important, urgent and seemingly conflicting jobs at the same time lnkd.in/dMRHEpd4
What an amazing afternoon yesterday celebrating #thanksgiving2021 and being thankful for the hard work across the team - and with BG North America touching down very very shortly it would have been rude note to make it a big one! #thanksgivingdinner #teamhuman #teamculture
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It's crucial to audit the full range of alternative jobs that your products are hired to do Church & Dwight built their empire by ditching category thinking (i.e. baking soda = washing) and unlocking innovation in toothpaste, laundry and deodorant #JTBD #innovation
Explore the roadblocks, obstacles or complications that get in their way when getting things done. Solve their struggles, and you’ll solve your innovation challenge. It's time to upgrade your approach to JTBD innovation: brandgenetics.com/human-thin… #jobtobedone #consumerinsight
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Does your brand make people happier? It is proven that happiness depends on us getting 3 essential jobs done - experiencing ‘autonomy’, ‘relatedness’ and ‘competence’ in our everyday We can innovate to improve these 3 factors, find out more: lnkd.in/dMRHEpd4
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#Innovation fetishizes change, but the biggest innovation opportunities can lie in jobs that don’t change. Head to our website for all 12 tips in 1 handy report: lnkd.in/dMRHEpd4 #jobtobedone #consumerinsight
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Here, here! 'Going into research, no matter how foundational with hypothesis is crucial to ensure you are delivering real directional insight' Having worked with Mondelēz International international for many years we can confirm this is a great listen! lnkd.in/drsCjxMM

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Key jobs-to-be-done for a wide range of activities, including eating, drinking, gaming, working, sports and even sex, are just a Google Scholar search away! Get a head start on JTBD research by learning from science-backed psychometric scales: lnkd.in/dMRHEpd4
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Are you making the most of what is already known? For decades, motivation science has dedicated itself to uncovering and testing the hidden jobs-to-be-done in a vast array of situations. We use validated motivation scales as our ‘secret source’ to guide JTBD research.
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Technologies change, Businesses change, Markets change - The one constant is HUMAN NATURE We have been saying it for a while now but we loved this write up in Marketing week! Worth a read: lnkd.in/gv5aQMSx #marketingandadvertising #consumerbehavior #humannature

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What an amazing 3 days it has been! Going into the final day of @GIFLondon we are super excited to hear Bryony Cole talk on #sextech and #innovation, Nick De Blasio talk about employee-driven innovation before we bring it all to a close for another year! What was your highlight?
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Who kicked their morning off with Rakhees yoga class?! Day 2 of @GIFLondon is now in full swing with highlights including Tom talking to Neil Boorman on how Everyone can be a creator and Christian Saclier bringing breakthrough innovations to life!
In less than 24 hours we will be fully in the midst of the Global Innovation Forum (@GIFLondon)! 3 days of discussion, debate and insight, see you there. #strategy #innovation #inspiration
What does the next generation of brand experiences look like? Jos Harrison (@ThisIsReckitt) joins Tom Ellis at this years @GIFLondon to talk purpose, experience and all things addressing customer needs rather than creating them. #GIFLondon #innovation #inspiration
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💥 Brand Genetics is hiring! 🎉 We are opening our 2021 Internship Programme, with roles available at our Global HQ in London. This is a role and perfect for anyone taking their first or second steps into the world of research and brand consulting: brandgenetics.com/team-bg/in…
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