HIGH ALTITUDE BRANIFF - Five years after Braniff Airways, Inc., petitioned the Civil Aeronautics Board for authority to fly between the US Mainland and Central and South America, the small Midwest and Southwest carrier inaugurated its first service between the two continents on June 4, 1948. Douglas DC-6 and DC-4 Braniff-Liners were used on the new routes and were complimented with the DC-3 as service expanded to high altitude destinations.
Just prior to the 20th Anniversary of the first flight of Braniff Airways, the Dallas-based carrier inaugurated the new service from the U. S. Mainland to Cuba, Central, and South America. On Friday, June 4, 1948, a Braniff International Airways Douglas DC-6 inaugurated the Airline's first service to the South American Continent. The initial routing was Dallas, Houston, Havana, Panama, and Guayaquil, Ecuador, with Lima, Peru, added on June 18, 1948.
Braniff's first flight to Latin America departed from Chicago Midway Airport on June 4, and headed for Dallas and then Houston, the new international Gateway City on the Braniff route map. The big Douglas DC-6 departed the 1940 Air Terminal at Houston Municipal Airport early in the evening for its first stop at Havana, Cuba. The flight continued on to Balboa, Panama, and finally Guayaquil, Ecuador.
On June 5, the luxurious Douglas DC-6 arrived at Guayaquil early in the morning, which marked the completion of the first Braniff service to South America. The first return flight arrived at Houston on Monday, June 7, which marked the first complete roundtrip of Braniff International Airways new service to Cuba, Central, and South America. Braniff initially operated three roundtrip flights weekly with three types of service along the routing from Houston to Guayaquil with stops at Havana and Panama. Reduced rate Tourist Class DC-4 service, the lowest price DC-6 Sleeper flights, and reduced tariffs on all South American flights highlighted the new service levels.
From Houston, two Douglas DC-6 Sleeper flights departed Houston each Monday and Friday evening and arrived at Havana before 11PM and Balboa, Panama, before 4AM. The Monday flight continued on to Guayaquil, Ecuador, and landed early the following morning. Braniff's economical Douglas DC-4 Tourist Liner flights departed Houston mid-afternoon on Wednesdays only and continued to Cuba, Panama, and landed at Guayaquil just before 8AM the following day.
Douglas DC-6 service to the north departed Guayaquil at just after midnight on Sundays and Tuesdays with intermediate stops at Balboa and Havana before arriving Houston just after 11AM. The Tourist Liner DC-4 flight departed Guayaquil each Thursday before 11PM and arrived at Houston on Friday afternoon just before 1PM. Douglas DC-4 Tourist Liner aircraft were easily converted from passenger to cargo or a combination of the two as needed.
Braniff's new schedules between the US Mainland and Cuba, Central and Latin America on June 18, 1948, were as follows:
NEW!! Southbound - Douglas DC-6 Braniff-Liner
Chicago Midway - Kansas City Municipal - Dallas Love Field - Houston Municipal - Havana Rancho-Boyeros -
Panama/Balboa City Howard AFB - Lima Limatambo
Flight 31 Depart MDW 1105AM Arrive MKC 1255PM Fr Complimentary Meal No Change of Plane Chicago to Lima Change of Flight number at DAL
Flight 31 Depart MKC 115PM Arrive DAL 320PM Fr
Flight 601 Depart DAL 350PM Arrive HOU 500PM Fr Flight number change at DAL/no change of plane
Flight 601 Depart HOU 600PM Arrive HAV 1045PM Fr Complimentary Meal
Flight 601 Depart HAV 1130PM Arrive BLB 340AM Fr
Flight 601 Depart BLB 420AM Arrive LIM 1005AM Sa Complimentary Meal Terminates Operates northbound return Flight 602 on Sundays
Chicago Midway - Kansas City Municipal - Dallas Love Field - Houston Municipal - Havana Rancho-Boyeros - Panama/Balboa City Howard AFB - Guayaquil Simon Bolivar - Lima Limatambo
Flight 31 Depart MDW 1105AM Arrive MKC 1255PM Mo Complimentary Meal No Change of Plane Chicago to Lima Change of Flight number at DAL
Flight 31 Depart MKC 115PM Arrive DAL 320PM Mo
Flight 603 Depart DAL 350PM Arrive HOU 500PM Mo Flight number change at DAL/no change of plane
Flight 603 Depart HOU 600PM Arrive HAV 1045PM Mo Complimentary Meal
Flight 603 Depart HAV 1130PM Arrive BLB 340AM Mo
Flight 603 Depart BLB 420AM Arrive GYE 730AM Tu Complimentary Meal
Flight 603 Depart GYE 800AM Arrive LIM 1055AM Tu Complimentary Meal Terminates Operates northbound return Flight 600 on Tuesdays
NEW!! Southbound - Douglas DC-4 Braniff-Liner
Chicago Midway - Kansas City Municipal - Ft. Worth Meacham - Dallas Love Field - Houston Municipal - Havana Rancho-Boyeros - Panama/Balboa City Howard AFB - Guayaquil Simon Bolivar - Lima Limatambo
Flight 403 Depart MDW 545AM Arrive MKC 800AM We Complimentary Meal
Flight 403 Depart MKC 820AM Arrive FTW 1055AM We
Flight 403 Depart FTW 1115AM Arrive DAL 1135AM We
Flight 403 Depart DAL 1201PM Arrive HOU 124PM We
Flight 403 Depart HOU 300PM Arrive HAV 855PM We Complimentary Meal
Flight 403 Depart HAV 955AM Arrive BLB 320AM We
Flight 403 Depart BLB 405AM Arrive GYE 755AM Th Complimentary Meal
Flight 403 Depart GYE 825AM Arrive LIM 1225PM Th Terminates Operates return northbound Flight 402 every Thursday afternoon
Braniff offered only First Class service and fares between the US Mainland and Latin America. One-way and roundtrip fares were as follows:
Dallas - Havana
First Class - One-Way $87.00 USD; Roundtrip $156.60 USD
Dallas - Panama City/Balboa
First Class - One-Way $180.00 USD; Roundtrip $324.00 USD
Dallas - Guayaquil
First Class - One-Way $301.00 USD; Roundtrip $542.80 USD
Dallas - Lima
First Class - One-way $386.00 USD; Roundtrip $635.80 USD
Clever advertising had become a Braniff hallmark and included the following advertising slogans for the new Latin American service:
Now Braniff Friendly Transportation Serves the Americas
From the Houston Air Gateway to Havana - Balboa - Guayaquil - Lima
Fly Braniff To South America
Braniff Makes Air Travel History
Fast DC-6 Time From Chicago To: Dallas 3 Hours 20 Minutes; Houston 5:08; Havana 10:40; Panama City/Balboa 15:35; Guayaquil, Ecuador 15:35; Lima, Peru 22 Hours
3 Types of Service to Latin America - For all passengers: new speed and luxury. Airfoam full adjustable Braniff Sleeper Chairs, curtained privacy. Complimentary meals, of course. For De Luxe Travelers: Bedtime in the sky....Down-soft berths at reasonable rates in DC-6 Braniff-Liners...international travel luxury, indeed! For Tourists: A never-before service in a Braniff-designed Douglas DC-4 Tourist Liner. Attractive tourist rates. Ask for details.
Three fast flights each week....new, direct one-company service....the newest, finest aircraft....new fast schedules to speed your travel, communication and shipping.
And for Shippers - Fast, reliable air cargo service with one-company responsibility from the point of enplaning to point of deplaning.
Photo 1: Thirty years later, on June 4, 1978, Braniff International celebrated its 30th year of service in Latin America, and two weeks later on June 20, the company celebrated its 50th year of providing the finest in air transportation. The Douglas DC-6 and DC-4 began Braniff's legendary reign on the West Coast of South America, and Douglas airliners were still the backbone of the Latin American fleet in July 1979. McDonnell-Douglas DC-8-62 Intercontinental Jet registered as N1809E is departing Los Angeles International Airport for Lima, Peru, in February 1979. The sleek jet is painted in the 1978 Chocolate Brown Ultra Color Scheme with White Lower Fuselage and Cream, Orange, and Chocolate Brown Power Paint Stripes and Braniff Ultra Script in Cream.
Photo 2: The June 4, 1948 Braniff International Airways Domestic and International Timetable featured the new Cuba, Central and Latin America schedules that also included service to Lima, which was not inaugurated until June 18, 1948. The front cover featured a large Braniff route map that detailed the carrier's linking of the America's in blue with red route lines and a Douglas DC-6 in blue to the left side of the map.
The text, ...From the Houston Air Gateway to HAVANA - BALBOA - GUAYAQUIL - LIMA, was printed under the route map, and was followed by a Braniff logo in blue and red over a red background. At the top of the timetable, Braniff International Airways script in white was placed over a red background. This attractive advertisement was placed near the end of the timetable and touted Braniff's new South America service.
Braniff Airways Foundation
Copyright 1926 2026
Photo 1: Photographer Frank C. Duarte, Copyright
Photo 2: Braniff Airways, Incorporated, Copyright
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