Brella is a strategic optimization agency for corporate events and learning.
Joined September 2012
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1,203 Photos and videos
๐๐ฃ ๐๐๐จ๐ ๐ฎ๐ค๐ช ๐ข๐๐จ๐จ๐๐ ๐๐ฉ...
We're revisiting some big ideas for #EventPros that we've explored so far...
First up, we talked w/ creative pros Erin Abbott & Amy Gattoni about their go-to planning moves to ease #MeetingPlanner budget woes!
๐zurl.co/XqEoc
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๐ง๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ง
#VenueOwners - Want to win more corporate event business?
Mark Mallchok visited The Venue Rx podcast to talk w/ host Jonathan Aymin about what venues need to do to stay competitive in an evolving landscape.
๐zurl.co/73cB7
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๐ฌWe're working w/ ConnectEd Illinois on direct care worker trainings & just wrapped video production, part 1. From writing 50 scripts to on-set magic (e.g., rooftop shoot), we've enjoyed supporting our client's vision! Want to know how we develop #MedicalTraining? Message us!
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๐ง ๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐
Want to create events that support business goals? Listen to Mark Mallchok share how we help #CorporateMeetingPlanners succeed!
Episode 249
Apple: zurl.co/OAWMS
Spotify: zurl.co/UFkRR
YouTube: zurl.co/0ErwH
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๐ง๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ง
Want events to go from โfineโ โ unforgettable? Focus on:
๐A clear narrative arc
๐Audience-first thinking
๐Intentional moments (not just sessions)
EP 249
๐zurl.co/1AyLB
Spotify zurl.co/RtDU2
YT zurl.co/U3kZZ
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๐ข๐๐๐ฌ ๐๐ค๐๐๐๐จ๐ฉ ๐ผ๐ฅ๐ฅ๐๐๐ง๐๐ฃ๐๐ ๐ข
Struggling to make virtual feel engaging for your org? Brella's Mark Mallchok talked w/ Dr. Marie-Line Germain, Ph.D., about rethinking how to design these experiences.
๐งzurl.co/5UoxL or wherever you get podcasts.
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๐๐ป๐ถ๐ซ๐จ๐ ๐ฐ๐บ ๐ถ๐ผ๐น ๐ฉ๐ฐ๐น๐ป๐ฏ๐ซ๐จ๐!
In 1992, Bernadette Burke & Mark Mallchok started Brella in a tiny apartment shared w/ roommates. Thanks to countless amazing clients & the hard work of incredible Brellians (past & present), we've grown into something quite special
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๐ง๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐ง
We're featuring Bernadette Burke's appearance on @jdwoskin 's podcast. They discussed how we're in a "golden age of learning" and what that means for orgs.
๐ปzurl.co/6Gje5 or wherever you get your podcasts!
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๐ค๐๐๐ฃ๐ฉ ๐ฉ๐ค ๐๐ฃ๐ค๐ฌ ๐๐๐๐ฉ ๐๐๐ ๐๐จ ๐๐ฃ ๐๐ซ๐๐ฃ๐ฉ ๐๐ฃ๐๐ค๐ง๐๐๐ฉ๐ฉ๐๐๐ก๐?
Brella's Mark Mallchok joined @mattzaun on Stories with Traction to discuss what actually makes an event memorable.
๐งListen zurl.co/QJWtO or wherever you get your podcasts.
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This yearโs Memorial Day feels particularly important, as we mark the United States' 250th birthday. Hereโs to all the men and women who have given the ultimate sacrifice in service of our country. We remember and honor your bravery.
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๐ง๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐ ๐ง
We're featuring Mark Mallchok's appearance on Bizzabo's podcast. In the episode, Mark discusses virtual event engagement & how planners can adapt to Virtual 2.0.
๐๏ธListen here zurl.co/pizkb or wherever you get your podcasts.
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๐จ๐๐๐ญ๐ญ๐๐ซ ๐๐๐ญ๐ฎ๐ซ๐ง ๐จ๐ง ๐๐ข๐ซ๐ญ๐ฎ๐๐ฅ!๐จ
Want your virtual experiences to feel more authentic & have more active participation?
Mark Mallchok, John Chen & Kassy LaBorie share the steps you should take to elevate your events! Watch recording - zurl.co/KioaI
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๐Thank you to everyone who joined us live!
๐And an extra-special thanks to John Chen & Kassy LaBorie for sharing their field-tested tactics for delivering amazing virtual experiences!
๐We also want to give kudos to our event team for delivering an amazing virtual show!
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๐ค๐๐ฃ ๐๐จ ๐๐๐ซ๐ @ 1๐ฅ๐ข (๐พ๐) ๐ข
We'll be talking tactics w/ virtual-event experts John Chen & Kassy LaBorie. This session will focus on what corporate leaders & event planners need to know to make their virtual events worth the time & budget.
๐ zurl.co/Ra0n6
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Business events bring people together to exchange ideas, build trust, and accelerate progress!
We celebrate how our industry drives innovation & supports millions of jobs!
And most importantly, we celebrate the people who make that impact possible! #GMID2026
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๐๐๐๐ฉ๐ ๐๐๐ง๐ฉ๐ช๐๐ก? ๐๐๐ซ๐ ๐ฉ๐ค ๐๐จ๐ ๐๐ฉ? ๐
๐ค๐๐ฃ ๐๐จ ๐๐ค๐ข๐ค๐ง๐ง๐ค๐ฌ! ๐
We'll unpack:
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When virtual works & when it doesnโt
โ
What real engagement looks like beyond โadd a pollโ
โ
How to measure Return on Virtual in ways that matter
๐zurl.co/kk5RQ
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๐๐ฉ๐ค๐ฅ ๐๐ง๐๐ฉ๐๐ฃ๐๐๐ฃ๐ ๐๐ค๐ช๐ง ๐๐๐ง๐ฉ๐ช๐๐ก ๐๐ซ๐๐ฃ๐ฉ ๐๐๐จ "๐๐ฃ๐๐๐๐๐ฃ๐."
Join Brella's Mark Mallchok, along w/ John Chen & Kassy LaBorie, for an interactive conversation about designing virtual experiences people want to participate in! zurl.co/V82M4
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๐ผ ๐ก๐ค๐ฃ๐ ๐ฉ๐๐ข๐ ๐๐๐ค ๐๐ฃ ๐ ๐๐๐ก๐๐ญ๐ฎ ๐๐๐ง, ๐๐๐ง ๐๐ฌ๐๐ฎ...very smart people believed virtual could be engaging. Kassy LaBorie was one & she's joining us for, "๐๐ ๐๐๐ ๐๐ผ๐๐ ๐๐๐๐๐๐ผ๐, ๐๐๐๐ ๐๐๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐๐!"zurl.co/cadpi
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๐๐๐๐ฃ๐ฉ ๐๐๐ฉ๐ฉ๐๐ง ๐๐๐ฉ๐ช๐ง๐ฃ ๐๐ฃ ๐๐๐ง๐ฉ๐ช๐๐ก?๐
Producer John Chen joins us for real talk around designing virtual for better outcomes.
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What to stop measuring
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What to measure instead
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How leading event teams evaluate virtual success
zurl.co/4wiZ9
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โกVIRTUAL EXPERTS ASSEMBLE!โก
In 1 week, our panel of experts will share what works in virtual experiences & why most virtual events fail. Together, they'll unpack when virtual is the right choice, how engagement works & how to measure impact!
๐zurl.co/Vu4JY
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