Head of APAC @AbstractChain

Joined May 2023
1,291 Photos and videos
Pinned Tweet
5 Jul 2025
K-Pop on Abstract. I am pleased to announce the partnership with @officialmodhaus, which I have been preparing for several months. TL;DR on Modhaus: → An agency managing three K-Pop groups: @tripescosmos, @official_artms, and @idntt_cosmo. → These groups rank among the top in K-Pop, having won awards such as MAMA Best New Female Artist, Rookie Female Idol, and received nominations for Best K-pop Album, among others, since their debut in 2023. → tripleS: 3.7M followers across social media, 600M views on YouTube, and 250M total Spotify streams. If I had to choose just one consumer app to bring to Korea, I have long believed it should be Modhaus. I am truly honored to have the opportunity to welcome Modhaus to Abstract through this partnership. Until now, Modhaus has mainly focused on Asia and the Web2 industry. With this partnership with Abstract, we plan to accelerate Modhaus’s expansion beyond Asia into North America, mainstream media, and Web3. To achieve this, we will prioritize and actively support distribution and GTM strategies that have not existed on legacy or other current chains. Several projects have successfully targeted Abstract's user pools, akin to those of the App Store, for their GTM efforts. Through this partnership, I am proud and honored to help introduce a leading Korean consumer app and its culture to a broader global audience. While many projects have relied on meaningless meetups, opaque token distributions, or superficial partnerships with large corporations for news headlines as their GTM strategy, Abstract prioritizes collaboration with teams that create products which are both truly usable and culturally relevant. Leveraging Abstract’s strengths in crypto and its distribution rail, we aim to provide even greater synergy for meaningful users and partners. You can expect to see these activities in action through Modhaus’s leading K-Pop idol groups, tripleS, ARTMS, and idntt. Furthermore, while proven PMF in Web3 has so far centered on “money games,” we plan to onboard and showcase crypto-curious teams that are already achieving meaningful results and revenue in Web2. How's K-Pop related to blockchain? Stay tuned for more info. - 제가 몇 개월 동안 준비해 온 모드하우스와의 파트너십을 발표합니다. 한국에서 꼭 모셔와야 할 단 하나의 컨슈머 앱을 고르자면 저는 오랜 기간 모드하우스라고 생각해 왔는데, 이번 기회에 앱스트랙트로 모실 수 있게 되어 매우 영광스럽게 생각합니다. 모드하우스가 지금까지는 아시아와 웹2 산업에 머물렀다면, 이번 앱스트랙트와의 파트너십을 통해 아시아를 넘어 북미, 메인스트림 미디어, 그리고 웹3 사업 진출에 가속도를 붙일 계획입니다. 이를 위해 구체인과 기존의 타 체인에서는 존재하지 않았던 distribution과 GTM(Go-to-Market)을 최우선으로 생각하며, 적극적으로 지원할 예정입니다. 지금까지 다양한 프로젝트들이 앱스트랙트를 통해 미국, 영국, 한국, 중국, 일본, 호주 등 앱스토어와 유사한 유저풀을 타겟으로 GTM을 진행해 왔습니다. 이번 파트너십을 통해 한국을 대표하는 컨슈머 앱과 문화를 더 넓은 세상에 알릴 수 있게 되어 영광이고 자랑스럽게 생각합니다. 많은 프로젝트들이 의미 없는 밋업, 불투명한 토큰 분배, 뉴스 헤드라인을 위한 대기업과의 형식적인 파트너십을 GTM 전략으로 삼았다면, 앱스트랙트는 실제로 사용자가 사용할 수 있고, 문화적으로도 의미 있는(culturally relevant) 제품을 만드는 팀들과의 협업을 최우선으로 생각하고 있습니다. 또한 앱스트랙트가 보유한 크립토와 distribution rail(마케팅 인프라)의 강점을 바탕으로, 더 많은 유의미한 사용자 및 파트너들과의 시너지를 제공할 예정입니다. 모드하우스의 아이돌그룹 트리플에스, 아르테미스, identt를 통해 위와 같은 활동들을 보실 수 있으리라 기대합니다. 나아가, 지금까지 웹3에서 증명된 PMF인 ‘돈의 게임’들이 많았다면, 앞으로는 웹2에서 유의미한 활동과 매출을 올리고 있는 크립토에 관심 있는 팀들(crypto-curious teams)도 온보딩하고 서서히 공개할 예정입니다. 앞으로도 많은 관심 부탁드립니다.
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Web3’s greatest growth opportunity lies in building experiences that make onchain feel completely natural for everyone. Here’s what mass adoption looks like 🧵
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Don’t wait for mass adoption, build for it ✳️
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Gaming remains one of the strongest examples of consumer crypto, uniting players, creators, and communities through experiences people genuinely love. Here’s what’s driving its continued growth on Abstract 👇
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Brian Hong retweeted
🔷🚀 Transfer ETH via Abstract and get 300 THB worth of ETH* Simply deposit 0.1 ETH into Bitkub Exchange via the Abstract network to claim your reward! @AbstractChain @AbstractAsia @AbstractChainTH . 📌 Limited to the first 330 privileges only! . Register for the activity here 👉 form.bitkub.com/deposit-eth-… . 🗓️ Period: 8 Jun - 7 Jul '26 . *Terms and conditions apply as designated by the Company. | Cryptocurrency and digital tokens involve high risks; investors may lose all investment money. Please study and invest according to your own risk profile. . #Bitkub #BitkubExchange #ETH #Abstract #Ethereum #BitkubPromotion
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Brian Hong retweeted
Jun 5
We’re starting to see an influx of projects coming in from other chains so it feels appropriate to reiterate the following - If you’re unsure about the legitimacy of a project, always ask an Abstract team member to look into it - Security audits are a MUST Please stay safe out there folks
Jun 5
HOLY SHIT. The Bunny Button project that came from MegaETH to @AbstractChain just rugged. Their X & Discord is gone but website is still there. They swapped the 13 ETH from the presale to USDC. Anytime someone rushes a presale like that it's 99% a rug. GGs.
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Brian Hong retweeted
Jun 4
Catching up with Abstract Asia! Asia has been one of the strongest regions in the Abstract ecosystem since day one. Recently, the team out there has been absolutely crushing it, especially as we reach the halfway of the year. Let’s catch up on everything happening across the region and dive into the latest 👇
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Abstract is continuing to expand across APAC, growing the ecosystem and deepening community connections throughout the region. Here are a few highlights from Thailand 🧵
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Abstract China is looking for an intern to help grow our community and content presence in the Chinese market. If you're passionate about consumer crypto, community building, and helping shape Abstract's growth across Asia, we'd love to hear from you. Must be fluent in Mandarin and based in the Greater China region. Abstract 中文区正在招募一位 Intern,一起参与中文市场的社区运营与内容增长。 如果你对 Consumer Crypto、社区建设和亚洲市场增长充满热情,并希望参与 Abstract 在亚洲的发展,欢迎加入我们。
📢 Abstract 中文区 Intern 招募开启! 你相信 Web3 下一波的现象级用户即将爆发吗? Abstract 正在寻找一位对 Web3 和消费级 Crypto 感兴趣的朋友,一起参与 Abstract 在中文市场的建设。 如果你想真正参与到一个全球生态的早期增长,欢迎加入我们。 申请方式 👇
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Brian Hong retweeted
Abstract Global Wallet is the most adopted smart contract wallet. With over 134 million transactions processed, it continues to see strong onchain activity and impressive growth. Let’s break down what’s driving it 🧵
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The Abstract ecosystem continues to grow, with more happening every week. Here are some moments you may have missed 🧵
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Established builders, creators, and collectors from Thailand came together for Bitkub x Abstract meet up. Huge thanks to the 200 attendees and incredible speakers who joined our conversation around RWAs, digital collectibles, and the future of Web3 on Abstract. More below 👇
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Brian Hong retweeted
May 22
Not every ecosystem is built by the biggest voices. The strongest ones are built by people with conviction, consistency, and a genuine belief in what they’re creating together. Talent matters. Execution matters. But community is what turns a product into a culture. ✳️
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Brian Hong retweeted
You can transfer ETH to @AbstractChain directly from @BitkubOfficial.
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A big milestone. Abstract has become an infrastructure platform, and a trusted one at that. Payments, RWAs, tokenization — all taking place in such a warm community-driven structure. Bitkub is excited for this first leap
Abstract ETH deposit and withdrawal support is now live on @BitkubOfficial, Thailand’s largest exchange and one of the country’s most important digital asset platforms. With Bitkub’s strong market share, its 5M Thai users can now deposit and withdraw directly via Abstract without needing to bridge through other chains. While the blockchain market is maturing quickly, on and off ramping remains one of the biggest barriers to entry in crypto. Abstract improves the user experience by enabling users to top up crypto via bank transfers, credit cards, and many other methods. However, because these services are not available in many countries, securing reliable on ramp channels in target markets remains one of the top priorities. Thailand is one of the fastest moving countries in Asia when it comes to integrating blockchain rails into existing systems. The country is also actively experimenting with sandbox initiatives around stablecoins, payments, and RWAs. Combined with one of the most active gaming markets in Southeast Asia, Thailand remains one of the high priority markets. Huge shoutout to Atthakrit Chimplapibul, @utahtawichat, Pin (Panyawat Samrualhant), and Nine (Paphada Vongsirisap) for making this stage 1 happen.
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Abstract ETH deposit and withdrawal support is now live on @BitkubOfficial, Thailand’s largest exchange and one of the country’s most important digital asset platforms. With Bitkub’s strong market share, its 5M Thai users can now deposit and withdraw directly via Abstract without needing to bridge through other chains. While the blockchain market is maturing quickly, on and off ramping remains one of the biggest barriers to entry in crypto. Abstract improves the user experience by enabling users to top up crypto via bank transfers, credit cards, and many other methods. However, because these services are not available in many countries, securing reliable on ramp channels in target markets remains one of the top priorities. Thailand is one of the fastest moving countries in Asia when it comes to integrating blockchain rails into existing systems. The country is also actively experimenting with sandbox initiatives around stablecoins, payments, and RWAs. Combined with one of the most active gaming markets in Southeast Asia, Thailand remains one of the high priority markets. Huge shoutout to Atthakrit Chimplapibul, @utahtawichat, Pin (Panyawat Samrualhant), and Nine (Paphada Vongsirisap) for making this stage 1 happen.
We're proud to announce that @BitkubOfficial has officially integrated Abstract ETH for on and off-ramp support. Users can now seamlessly deposit and withdraw through the Abstract network, simplifying access and saving time. We’re making onchain easier for everyone ✳️
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h/t @HeyNat for the amazing support in Bangkok
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Brian Hong retweeted
We're proud to announce that @BitkubOfficial has officially integrated Abstract ETH for on and off-ramp support. Users can now seamlessly deposit and withdraw through the Abstract network, simplifying access and saving time. We’re making onchain easier for everyone ✳️
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Brian Hong retweeted
Abstract Asia team looks great here. @BitkubOfficial x @AbstractChain
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Brian Hong retweeted
May 20
Keynote speaker @HeyNat crushing his presentation at the Bitkub x Abstract meetup
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Brian Hong retweeted
May 20
An excellent discussion with @BrianHong and @0xMeow0130 So proud of the work the Abstract Asia team does!
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