BritePool provides advertisers safety, privacy, and precise measurement for data connections, and exact identity targeting, when cookies are no longer used.
Pubmatic's “Identity Hub demonstrates that the cookieless future enables open web publishers to create far more effective and efficient targeted marketing opportunities..said David Moore, @BritePoolMedia's CEO. “We are excited to participate..." exchangewire.com/blog/2020/0…
In our recent newsletter, BritePool's CTO, Eliot Dahood, discusses the likely timing for the sunset of third-party #cookies, and how #digitalmarketers and #publishers can best prepare for the cookieless future. Click here for the article: lnkd.in/g3S-ygH.
The engineers developing cookies sought to avoid a privacy nightmare by deciding not to identify web users by name and rejecting an idea for creating a single ID number that a person’s browser would use in all Web explorations. digitalcontentnext.org/blog/…@BritePoolMedia
Our CEO @GowthamanR and @BritePoolMedia CEO @djmoore6552's presentation goes live in 30 minutes at #AW2020! Join us at 6pm SGT as they discuss the future of compliant consumer discovery and engagement. Do stay for the live Q&A session at the end! bit.ly/2GcGpeL
Identity is an essential tool for marketers to understand, find, and accurately target and message to their customers. 5 reasons why identity matters: bit.ly/34bPlJH via @DCNorg