What’s holding you back from doing that thing? My guess is that it’s some form of fear. Having the right amount of fear is healthy and logical. It’s biological and we are hardwired to survive. But fear might also be keeping us playing small. In my experience, and it doesn’t matter what it is— fitness; relationships; growing a business— anything worth doing requires a level of courage, effort, sacrifice and risk that comes with having to pay a price to earn the reward. That is, the rent is due every day for any form of victory big or small. As an example, I just worked on a TV spot with a big consumer brand that went way out of their comfort zone on our creative idea. This took courage and I know it hasn’t been easy for them. That said, the competitive landscape requires breaking away from the herd and being distinct. To break out of being a commodity product and into the category of legitimate brand requires bold moves. Author James Clear writes: "The problem with smart people is they can come up with a good reason for not doing anything. They are smart enough to find the cracks, to foresee the challenges, and to talk themselves out of the idea. They are experts at justifying their lack of courage or lack of action with an intelligent excuse. But there will always be reasons to not do something, and this is particularly true of anything worth doing. We value those moments in which we overcame challenge, not those in which we avoided it. Ultimately, action is a choice. The choice to emphasize the reasons for doing it despite the reasons you have for avoiding it." What’s holding you back from doing that thing?

Congrats @garyvee on the @nyknicks win 🏆

Music changed Chad's life. Now we're working to help create those same opportunities for the next generation. Thank you @BryanElliott & @Inc for featuring us and highlighting the importance of music education. 🎵Access. Inspire. Support. #MakeSomeNoise inc.com/bryan-elliott/the-hi…?

New whip this week for a client project

My new @Inc feature: 26 Ways to Be Healthier in 2026 according to Peter Attia, MD inc.com/bryan-elliott/26-way…

Agree or disagree?

Doing some R&D research for a project... What brand or specialty retailer (brick & mortar) is doing quiet luxury fashion the best?

I'm doing research on saunas for a health & wellness feature on my Inc. Magazine column: Who's done the most comprehensive research in this area on sauna brands, makes and models? Which one is the best to buy and why? Looking for a breakdown/comparison of features & benefits Link to where I write and publish: inc.com/author/Bryan-Elliott

Compelling TikTok videos are propelling this new chewing-gum brand to cult status. @BryanElliott trib.al/A6PX03B

What began as a hydroponics blog grew into a business with a staff of more than 50 full-timers. @BryanElliott trib.al/eRz8wCK

This photo just popped up in my feed and was one of the best shoot days I've ever had... This was me trying to see how hard it actually is to hit a 90 MPH fastball from a #MLB pitcher. I spend the prior 2 weeks in the batting cages trying to get used to hitting again after not having played since my varsity high school baseball days. I moved up from the 70 MPH cage to 80... Then, when the the cages were empty I was able to move up in the box another 5-8 feet to close the distanced between me and the pitching machine, which increased the speed from 80 to somewhere approx around 90. I was making contact but still a little afraid of the ball because it was coming so fast it was moving in towards me at time or tailing away. This might have been a stupid risk but i decided i needed to conquer the fear of being in the box so i got my catcher's glove, and without pads or mask, started trying to catch every pitch. I eased closer to the pitching machine every 10 balls or so to level up until the fear of getting hit disappeared and i got used to the speed. When the day of the shoot arrived I was ready for the real deal. Any guesses about the result?

Stop trying to be better. Be different. @BryanElliott trib.al/o6qelZo

Forget the coffee shop. Today, the local gym is where people are going to build community. @BryanElliott trib.al/osVXsZQ

Hey @m_franceschetti are u at CES this week? If so I’ve got a 🎾 court reserved. LMK

Behind the We Feed Raw brand. @BryanElliott trib.al/WZuGjW3

Check out @BryanElliott's podcast where we talk about top AI tools that will save you thousands and my journey as an AI education creator! youtu.be/f9_fX7raxiE?si=fQlr… I rarely do podcasts but this one was worth it, truly a blast, thanks Bryan!

Hey @PatMcAfeeShow u might need to do some clinics at @CUBuffsFootball to help that kicking game

New pod! buzzsprout.com/2326926/share @BrandBossHQ and I discuss: @SPANX founder's new venture Sneex @Vans vs @Converse @WeFeedRawFood vs @ScienceDietFood @MauiNuiVenison @billieeilish and much more including Bill calling me out on my own website being under construction! thegoodbrain.com

How Daniel Winer built HexClad. @BryanElliott trib.al/v4LFZeT

"Be greedy when others are fearful, be fearful when others are greedy." -Warren Buffett

It is a cruel irony to put a Chick-fil-A directly across from my gym