Committee of Advertising Practice. Responsible for writing and maintaining the UK Ad Codes and providing authoritative advice on the rules and @ASA_UK rulings.
Joined June 2012
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Welcome to the future! 4 things you need to know before using AI and deepfakes in your advertising - tinyurl.com/m5tyhd7x #artificialintelligence #ai
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WHAT THE HECK IS THAT?! Oh, it's just our article on phobias... Read our guidance on phobias in ads - tinyurl.com/ycy6udpe #phobias #marketing
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Have you heard of "content marketing"? It's huge in the gambling sector. Find out more about it here, and how to keep your content marketing responsible - tinyurl.com/57xbawkf #gambling #contentmarketing
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This month is Pride Month! Read our article to find out how to reference Pride in your marketing responsibly - tinyurl.com/ptkj685z #pride #pridemonth
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Supreme CBD Ltd breaks UK advertising rules by making problematic food health and nutrition claims about, and inadequately disclosing ads for, CBD products. Read more: asa.org.uk/non-compliant/sup…
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Ensure your ads for dating services spark interest rather than complaints. Read our top tips to help your ads keep their charm and avoid those awkward turn‑offs. asa.org.uk/news/charm-over-a…
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The 4th of June will be National Cheese Day, so of course we need to celebrate with a look at cheese-based ruling. Having approach this Caerphilly, we think the balance is right on puns. E, damn, talking about brie-ing consistent.
asa.org.uk/news/grate-timing…
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'Take Action' is the theme of this year's Mental Health Awareness Week. You can start by reading this article on keeping your advertising responsible - tinyurl.com/yrdhmvzz #mentalhealth
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Should VAR have awarded Celtic a penalty last night? Well, we don't know about that... but we DO know about advertising and the upcoming World Cup! Check out our latest news article - tinyurl.com/4fru6t9a #football #worldcup
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The Renters' Rights Act is here! Read our article for advice on your property ads - tinyurl.com/4jhn7x3h #rentersrights #advertising
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Environmental responsibility really matters to UK consumers. Read our three key principles to ensure your environmental claims don’t mislead tinyurl.com/yz9v9868
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Are people screaming about your horror themed ads? Read on to make them fearlessly compliant tinyurl.com/bdf5zzxt.
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Lace up your running shoes folks. We’re racing in with top tips to help any winning sports supplement marketer bring home the gold. Let us bring our expert advice into your squad and people will be calling you the sports supplement GOAT before you know it tinyurl.com/3u7yff7e.
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The ASA has ruled on ads that make inflated income claims, rapid success or “free” offers that aren’t really free. Advertisers must stick to realistic, evidence‑backed claims. See our article on promoting ‘make money’ courses.
asa.org.uk/news/money-making…
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Solar and heat pump ads shine brightest when pricing and savings claims are clear and realistic. A quick guide to keeping your greener homes messaging transparent and consumer‑friendly.
asa.org.uk/news/bill-ieve-it…
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Are your animal-featuring ads looking more like a wild badger than our very own celebrity dainty feline? Our top tips will help you turn ads featuring the most stubborn mule into a world-class stallion.
asa.org.uk/news/not-even-fen…
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Here's an article on the dos and don’ts of harnessing the "Kate effect", the next big Royal occasion, or bringing a bit of aristocratic shine to your campaigns asa.org.uk/news/mind-your-ps…
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Make sure everyone is complimentary about your complementary therapy ads and remember to hold robust clinical evidence for therapy efficacy claims. Read more top tips here tinyurl.com/37rnxr5m
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