The World Cup is an exciting time for licensees, bringing increased visitors, revenue, and activities throughout California. With this increase in patronage, ABC reminds all licensees to remain vigilant and committed to responsible alcohol sales and service practices.
Remember:
•Always designate a sober driver and never let friends drive drunk.
•Carefully check IDs to prevent underage drinking.
•Do not serve obviously intoxicated patrons.
When it comes to safety, we’re all on the same team!