If someone bought a laptop from XYZ brand, and the didn't like it. He/She will tell their own feedback to friends..which will damage the reputation of the Brand. #CBES10Q1

Features and benefits is the core of any evaluation, Different features attracts different buyers based on their individual preferences #CBES8Q2

1️⃣ State of Mind 2️⃣ Location 3️⃣ Condition #CBES7Q1