The good news is that broadcasters in Australia, Hong Kong, India, Japan and Korea are gaining share in online video advertising with their branded AVOD platforms. Indonesia could be next with Vidio and RCTI . Market realities will however drive more M&A and consolidation.
"TV advertising is important but under pressure, especially in Australia, Indonesia, Japan, Korea and Thailand."
Preview our Asia Pacific Advertising Trends report for 2019:
bit.ly/adtrends2019
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