🚀 Britain Talks Climate & Nature has landed! It’s time to tell a new climate story, based on what 7,000 people across England, Scotland and Wales really think and feel about climate and nature right now:
climateoutreach.org/btc/2025…
👉 What you need to know:
▶ We are a nation of nature lovers and we want to protect our environment: 4 in 5 Brits agree that being in nature makes us very happy, and people are proud of the UK’s work to protect and restore natural places.
▶Trust in British society, politics and government is collapsing: there is a deep sense that people are fed up of being let down by broken promises and politicians, and we are not yet convinced that net zero offers a positive way forward.
▶ Climate action has an image problem - but it’s fixable: talking about ‘net zero’ and ‘climate change’ feels increasingly polarising, however people are still very positive towards clean energy. 89% of Brits are comfortable with rooftop solar panels, viewing them as common-sense policies that can lower bills.
💡What’s clear is that people across the board are with us when communication is clear and inviting, and we see a huge increase in support for climate action when we explain why it matters and what it means for people’s lives.
👉 Now it’s over to you! Our research can only make an impact if it’s put to use:
✅ Check out the full report for insights across key climate and nature topics
✅ Put the research into practice with our communications toolkit
✅ Tailor the research to your audience with a dedicated workshop
👉 Check out our research and toolkit at
climateoutreach.org/btc/2025…, and discover our workshops:
climateoutreach.org/what-we-….
There’s still time to sign up for our launch webinar on Thursday 11th September:
climateoutreach.org/btc2025_…
Special thanks to our research partners
@Moreincommon_ and our funders European Climate Foundation.
#BritainTalksClimate