@CSMarriott profile picture
Chris Marriott @CSMarriott

President at Email Connect LLC. Co-Host Email Geeks at Home Drinking Coffee podcast.

Joined March 2009
  • Tweets 2,775
  • Following 188
  • Followers 952
131 Photos and videos
Everyone is debating whether the CDP is dead. That’s the wrong debate. #CDP #CustomerData #Martech #DataArchitecture #CustomerEngagement #EngagementArchitecture #emailmarketing emailvendorselection.com/cus…

Why Customer Identity is Moving to the Enterprise Data Layer

Customer identity is shifting from CDPs to the enterprise data layer. Find out how this improves governance, real-time activation, and AI-driven personalization.

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"The old analyst business model worked when information was scarce. It no longer is." #emailmarketing #ESP #martech #CMO #CDP #DigitalMarketing #RFP #analyst emailvendorselection.com/ai-…

AI Is Disrupting the Analyst Industry.  And That’s Good News (for Buyers).

AI is changing how marketers research and buy tech. I explore what that means for analysts and how CMOs should rethink their decision frameworks.

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"Brands still clinging to legacy platforms... will finally acknowledge that the familiar strategy of 'just one more contract extension' is no longer a defensible path." #emailmarketing #martech #ESP #CMO #CDP emailopshop.com/2026-email-m…

2026 Email Marketing Trends You Should Know Now - Email Optimization Shop by Jeanne Jennings

Explore 2026 email marketing trends from 13 top experts. Get insights on AI, strategy, personalization, metrics, deliverability, and more.

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"Gartner’s Magic Quadrant is still worth reading — but it’s not gospel. It reflects Gartner’s methodology, Gartner’s client base, and yes, Gartner’s own commercial interests." #martech #MMH #emailgeeks #emailmarketing onlyinfluencers.com/email-ma…

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Check out my latest article: Breaking News: Customers Still Expect What They Have Always Expected linkedin.com/pulse/breaking-… via @LinkedIn

Breaking News: Customers Still Expect What They Have Always Expected

Everywhere you turn in marketing-land these days, someone is solemnly informing you that “customer expectations keep increasing.” You’ll hear it in keynotes, read it in analyst reports, and see it...

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"Visionary status should be reserved for players who are fundamentally reshaping the industry. Insider and Optimove may be growing, but they’re not redefining the space." #ESP #EmailMarketing #martech onlyinfluencers.com/email-ma…
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"Invisible AI may not be a demo darling, but it’s an email marketer’s dream...." #emailmarketing #emailgeeks #martech #ArtificialIntelligence #CMO onlyinfluencers.com/email-ma…
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We’re not saying @VinceVaughn should promote Nonnas on Email Geeks at Home Drinking Coffee… But we are warming up the espresso machine. ☕🇮🇹 #Nonnas #VinceVaughn #EmailGeeks #NetflixMay9 @shrinerp
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If your AI still needs a human to hit ‘Send,’ you’re not personalizing — you’re guessing at scale. #emaimarketing #emailmarketingtips #AI #martech #CMO
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Please take a couple of minutes and answer the 2025 version of our ESP survey. Thanks in advance! #emailgeeks #emailmarketing #emailmarketingtips #vendorselection #martech #esp #cdp #cmo docs.google.com/forms/d/e/1F…

The 2025 State of ESP Functionality Survey

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"The biggest challenge for standalone CDPs isn’t just competition—it’s the growing realization that standalone platforms may not be the answer for many marketing functions." #CDP #ESP #emailgeeks #emailmarketing #CRM #martech #CMO onlyinfluencers.com/email-ma…
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My intial reactions to the just-released Gartner Magic Quadrant for Customer Data Platforms. #cdp #martech #ESP #databasemarketing onlyinfluencers.com/email-ma…
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"Brands that rushed to implement standalone CDPs are now re-evaluating the necessity of maintaining a separate system when an ESP upgrade could provide the same functionality in a more streamlined, cost-effective manner." #EmailMarketing #martech #CDP onlyinfluencers.com/email-ma…
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"The ESP vendor landscape has undergone significant transformation in the past few years, and brands that fail to recognize these shifts risk making costly mistakes when renewing contracts or selecting new partners." #EmailMarketing #CMO #martech onlyinfluencers.com/email-ma…
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"After all, the right technology doesn’t define your email strategy; it amplifies it." #EmailMarketing #emailgeeks onlyinfluencers.com/email-ma…
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Email Marketing Foundations: Mastering the NoSQL and Relational Divide onlyinfluencers.com/email-ma… via @onlyinfluencers #EmailMarketing #emailchallenges #martech #Database
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I’ve been on hold for over 40 minutes with @Experian trying to report their illegal release of my personal financial data to a third party. You’d think it would be easier….
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"A lack of consolidated customer data is the overwhelming challenge for brands in 2024, with over a third of respondents picking it." #emailmarketing #emailgeeks #martech #cmo onlyinfluencers.com/email-ma…

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First Take on the 2024 Forrester Email Marketing Services Providers Wave™ onlyinfluencers.com/email-ma… via @onlyinfluencers
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My thoughts on the Forrester Email Services Providers Wave released today. #emailgeeks #emailmarketing #martech onlyinfluencers.com/email-ma…
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