ALT Concept image of a map of the UK where points are connected by lines of light.

ALT Photograph of people in the transport simulator at a laboratory in Cardiff University’s School of Psychology.

ALT The AI for Collective Intelligence research hub team based at Bristol University.

ALT Image shows photos of Dr John Barker (L), Associate Director of Innovation, and Dr Will Webberley (R), Director and Chief Technology Officer at SimplyDo alongside a quote which reads: "Armed with our knowledge of the advantages AI could bring our customers, along with the challenges we had identified in bringing such capabilities to market, the opportunity to work on an “Assist” with the Hartree Centre Cardiff Hub was perfectly placed to help in driving the realisation of our AI strategy, with an aim of gaining a team-wide richer understanding of the domain and how we might be able to safely and ethically deploy such technologies for the benefit of our customers."