CYNOSURA is a business coaching firm committed to helping its clients improve their organization in the areas of marketing and sustainability.

Joined March 2019
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Cynosura Consulting is now Cynosura Business Coaching. Let's connect on how Cynosura can help your organization in marketing and sustainability.
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"Brands need to consider who their products are built for, consider the persona, and ensure the values and messaging align with the beliefs of the consumers." #MarketingStrategy #BrandPurpose ow.ly/hq4k50DKl2v

SUSTAINABILITY MARKETING IS SIMPLY JUST MARKETING #MarketingSustainability #MarketingStrategy #Marketing #Sustainability #GreenBusinessStrategy #MarketingMix Learn More: LInk in Bio
There seem to be ample online resources willing to answer the question “What is #Sustainability #Marketing?” Yet, very few provide the real answer, which is: “SUSTAINABILITY MARKETING IS SIMPLY MARKETING.” #MarketingSustainability #MarketingStrategy #GreenBusinessStrategy
If you say sustainable, people know“we are going to be ok” Jerry & John reminds us all to laugh - even at ourselves. Buzzwords may mean different things to different people - be sure to be clear on your intent when you use them. youtu.be/441HKV8G3EA

Download this free overview on Marketing Sustainability that defines the term and provides guidance on how to align your sustainability initiatives within your marketing mix strategy. #Sustainability #MarketingMix #GreenBusinessStrategies ow.ly/Jg9850DvHfe
How is your brand incorporating your clean energy initiatives into your marketing efforts? Laura Taylor at @SilverlineComms has some thoughts on the subject. #CleanEnergy #Branding #MarketingStrategy Read her Marketing Insider article here: ow.ly/h50t50DtjDX
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Recent Sierra Club article on plant-based materials that can replace animal derived ones. Interesting and innovative! ow.ly/Vvyo50DmmMP

What is your company doing to incorporate sustainability into your marketing efforts? Where do you need help? #MarketingSustainability #ESG #MarketingStrategy Read More from B2B Marketing: ow.ly/F9zZ50Dmp7B
Which one of these trends will your company be a leader in addressing? 1. #Regenerativeagriculture 2. #Climatepositivity 3. #Biodiversity 4. #Circular thinking 5. Brands embracing #resale 6. #Bio-basedmaterials 7. #Socialimpact #Sustainability #Trends ow.ly/TaDT50DmmDI

Planning for your 2021 content and #socialmedia #marketing program, consider these trends by @DarbyComm Trend #1: #SocialCommerce Trend #2: #BrandActivism Trend #3: More Meaningful #InfluencerMarketing Trend #4: Bite-Sized #Video #MarketingStrategy darbycommunications.com/blog…

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"For marketers struggling to understand their consumers today, these findings are critical. Molly Lewis - Senior VP and Partner at @Knownis #PostPandemic #MarketingStrategy ow.ly/cgTN50D4zdj

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Happy New Year!
Have a wonderful holiday - take time to enjoy the outdoors and the beauty of nature!
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Are you planning to include #sustainability in your company's post-pandemic business strategy? Be sure to include #marketing as part of the process. #MarketingStrategy #CSR cynosurallc.com/blog/the-sec…