Public relations consultancy passionate about using the power of sport to inspire and engage.
Joined June 2011
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9,266 Photos and videos
Jun 9
LinkedIn is reducing the reach of AI-generated content. For sport communicators, this is good news. Authentic human content is about to get more visibility on the platform that matters most. via PR Daily prdaily.com/social-media-upd… #SportsBiz #LinkedIn #SocialMedia #SportComms
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Jun 9
In the GEO era, earned media has never been more essential for being found. A pitch that lands coverage isn't just building profile. It's building AI visibility too. Are your pitches good enough? via Forbes forbes.com/councils/forbesag… #SportsBiz #GEO #MediaRelations #SportComms
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Jun 8
You insure your house, your health and your car. What about your reputation? In sport, it can be your most valuable asset. bit.ly/3omSeBp #SportsBiz #ReputationManagement #PRStrategy
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Jun 8
Data-backed truth: journalists are on social media, but not where you think. Reaching the right journalist on the right platform at the right time still wins every time. The fundamentals haven't changed. via Cision cision.com/resources/article… #SportsBiz #MediaRelations #PRStrategy
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Jun 7
Is anything ever truly off the record? In sport, where every word from a CEO or coach is scrutinised, knowing the answer could save your reputation. bit.ly/3gfUjvO #SportsBiz #MediaTraining #SportComms
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Jun 7
Google I/O was a wake-up call for comms pros. AI now values thought leadership, will reshape media monitoring, and rewards authentic content. Sport organisations: here is your three-point action plan. via CIPR Influence influenceonline.co.uk/2026/0… #SportsBiz #AIinPR #SportComms
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Jun 6
LinkedIn is now the second most cited source in AI answers, behind only YouTube. For sport executives and teams, your LinkedIn presence is directly shaping AI search results about your organisation. via Meltwater meltwater.com/en/about/press… #SportsBiz #GEO #LinkedInTips #SportComms
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Jun 6
Ferrari lost $5 bn in market value after a product launch went wrong and the comms response was too slow. In sport, reputation moves at the same speed as social media. Crisis prep isn't optional. via PR Daily
#SportsBiz #CrisisComms #ReputationManagement
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Jun 5
"Without data integrity, AI won't help anything. It will just deliver a bad result faster." Sport organisations investing in AI-powered comms tools need clean data foundations first. Rubbish in, rubbish out. via Forbes forbes.com/councils/forbesag… #SportsBiz #AIinPR #PRStrategy
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Jun 5
Does your sport organisation have a PR strategy built for 2026 or still running on 2016 thinking? The media landscape has changed. Your approach should too. calacus.com/services #SportsBiz #PRStrategy #SportComms
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Jun 4
80 million AI citations were audited and the results showed your media list is probably wrong. The publications AI cite aren't the prestigious ones your team is chasing. Citation share is the new market share. via Everything PR everything-pr.com/80-million… #SportsBiz #GEO #PRStrategy
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Jun 4
Standard Chartered's CEO called staff "lower-value human capital." One careless line turned a story into a reputational crisis. In sport, every word choice is reputation management via Media First mediafirst.co.uk/blog/the-ai… #SportsBiz #CrisisComms #LeadershipComms #SportComms
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Jun 3
Should sport organisations replace PR directors with Directors of Trust? Audiences trust what others say about you more than what you say about yourself. Authenticity beats perfection every time. via CIPR Influence influenceonline.co.uk/2026/0… #SportsBiz #SportComms #PRStrategy
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Jun 3
The next generation of comms leaders needs 3 things above all: strategic credibility, business fluency and the ability to build trust at board level. Sound familiar? In sport, those qualities define the best comms directors in the game. via Ragan ragan.com/the-3-qualities-co…
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Jun 2
Truth Under Pressure: Ethical Communication Is The New Infrastructure Of Trust via Forbes forbes.com/councils/forbesco…
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Jun 2
ESG storytelling - communicating your impact: A modern PR guide for 2026 via Agility PR agilitypr.com/pr-news/brandi…
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Jun 1
Why the PR industry should embrace those who 'think differently' via Influence PR Mag influenceonline.co.uk/2026/0…
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Jun 1
LinkedIn Thought Leadership - a 2026 Playbook via Everything PR everything-pr.com/linkedin-t…
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May 31
The Mount Everest mindset every crisis communicator needs via PR Daily
Photo by Markus Winkler on Unsplashhttps://www.ragan.com/the-mount-everest-mindset-every-crisis-communicator-needs/
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May 31
You landed the media hit. The headline isn’t what you expected. Now what? via PR Daily prdaily.com/you-landed-the-m…
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