Franchise Marketing Director for Guild Wars. LMU alum, Go Big Red 🎈🏈, COYG 🏆⚽️, 🏀 is life, Par-time ⛳️ . I post on LinkedIn about video games business.

Joined March 2009
589 Photos and videos
Bob Holtzman retweeted
⚔️ Are you maximizing your damage, boosting your survivability, or creating the perfect hybrid build? In Guild Wars Reforged, your attributes can make all the difference. How do you usually spend your attribute points? 👇 #MMORPG #GuildWarsReforged #GuildWars #mmorpggames
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Bob Holtzman retweeted
Les clubs esport commencent ENFIN à utiliser leurs locaux comme une source de revenus ! @TeamLiquid 🇺🇸/🇳🇱 viennent de dédier une partie entière de son site internet à la location de ses espaces. Ils ont 3 lieux à louer: - Los Angeles 🇺🇸 - São Paulo 🇧🇷 - Utrecht 🇳🇱 Et les prestations qu'ils proposent sont folles: - Salles de scrim - Salles de réunions - Cuisiniers dédiés - Shop ajustable - Logements ... Et ils ne ciblent pas uniquement l'esport. Toute entreprise qui a besoin de faire des séminaires, des lancements de produits, des réunions, des formations etc.. Tout le monde est le bienvenue. Depuis quelques semaines, j'ai l’impression que les clubs ont ENFIN compris que leurs locaux doivent servir à autre chose que accueillir leurs propres équipes. @gentlemates 🇫🇷 a également lancé un système de réservation de leurs locaux. @SolaryTV 🇫🇷 a construit des locaux pour également avoir cette possibilité d'accueillir des équipes. Bref, ça avance ! Je ne sais pas pourquoi les équipes communiquaient si peu sur cette possibilité. Maintenant, il est temps de louer ces espaces aux autres clubs esport mais également à toute entreprises qui a des besoins d'infrastructures. Et croyez moi, il y en a !
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Some pretty cool games on there, including GW3!! Thank you all for sharing your excitement with a wishlist! (And if you haven't wishlisted but are interested in playing, please go do so now on Steam or PS!)
Here's a look at hte top 10 most wishlisted games on @steam coming out of #SummerGameFest, per @gamediscoverco
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Bob Holtzman retweeted
Thank you for making this our most-watched #SummerGameFest yet! This year's SGF showcase delivered 62 million livestreams, with double-digital growth across all key metrics.
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Go USA.
🚨Brace yourself, we’ve only gone and attempted to draw ⚽️ Bring on the @FIFAWorldCup 🙌 #fifaworldcup #pixelnfl Who are you picking to win?
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The first dev diary for Guild Wars 3 is here. Learn more about why Orr matters so much to the history of Tyria, the world of Guild Wars.
Guild Wars 3 begins in the continent of Orr, over a thousand years before the events of Guild Wars® Reforged in a period of time before the Gods have left the world and before the first Guild War takes place. Full video: youtu.be/j6VjPvQobvg
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COYG! Can't wait to see so many amazing Gunners perform in the World Cup.
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Happy birthday, Kai ❤️
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Embargoing a layoff has to be a first.
Earlier today, Insider Gaming received emails from several Ubisoft employees that two of its studios were shutting down and hundreds of employees would be affected. Subsequently, after corroborating said information, we ran with those stories. This is normal journalism. It's a normal practice - you get news from sources, you corroborate, you try to get a comment from the company, and you publish. After some of these stories went live, Ubisoft contacted us to say that the information was under an embargo (which IG never received), which, frankly, is weird but understandable, since employees should be told first by their employer. However, before each story went live, the affected teams were informed of the impacts, and that's how we found out; it just wasn't a company-wide announcement yet. Sure, there were probably a few people who were affected and didn't know about the layoffs/changes, but it has NEVER been the media's job to protect a company. Developers find out about layoffs all the time via the media, and I even know of instances of journalists pursuing a story, texting/emailing developers BEFORE their dreaded all-hands meeting to say they would be laid off in a matter of hours. The fact is, it is shit to report on layoffs, but ultimately, it's a part of our job. Am I glad we published articles on layoffs today? Hell no. But I am glad that we did what we were supposed to do. Personally, I think as an industry, we're running into quite dangerous ground when we start abiding by embargoes about layoffs, but even more so when we publish the info like we learned info from sources rather than the company itself... But maybe that's just me.
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Straight 🔥
📣 Guild Wars 3 is coming Get ready early. Enter to win an @Alienware system powered by @IntelGaming with an Intel® Core™ Ultra 9 processor. Don’t miss your shot: bit.ly/49L0L9X
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This should be a great update for Klei and team. Looking forward to seeing how players react to this.
Don’t Starve Together is finally going mobile on July 21, 2026. This is a standalone multiplayer expansion of the popular survival game Don’t Starve. ◾Full co-op survival experience on mobile ◾Developed by @klei, mobile port handled by @Playdigious ◾Explore, fight, farm, and build together in a massive, procedurally generated world ◾Supports online multiplayer or private sessions with friends ◾Mobile version features UI revamp, cloud saves, and controller support Co-op survival fans, this one’s been a long wait 👀 🔗gamingonphone.com/news/dont-…
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Data heads drowning in new data this week. And since I was at the IRL events for a chunk of the weekend, I'm working my way through the showcases too. Looking forward to getting to PC Gaming Show and finishing XBOX Showcase sometime before the end of the month. 🤣
Here's the Summer Game Fest titles that got the most new wishlists between June 2 and 8 (@alineaanalytics estimates). Resident Evil Veronica has already netted 522K Steam wishlists as of yesterday, the most of any game shown at SGF. Launch-aligned, our estimates show that Veronica is accumulating wishlists 1.5x faster than Requiem did. It’s early days, but that is a remarkable number for a deeper-cut Resi remake. Guild Wars 3 was #2, pulling in 435K. The MMO leans hard into traversal and faster, more action-oriented combat, and comes to console for the first time. Well-timed 20% discounts on GW2 expansions have seen some revenue gains for ArenaNet, too. 1666 Amsterdam from Panache Digital, the studio led by Assassin’s Creed co-creator Patrice Désilets, got 383K wishlisters. There’s a free prologue available, and it’s had a bit of a bumpy start. Of the prologue’s Steam reviews, just 61% are positive. The complaints cluster around expectations: players went in expecting action and found a narrative-led experience. Lords of the Fallen 2 took #4 with 182K Steam wishlists. CI Games confirmed the game – previously slated as an Epic Games Store exclusive – is now coming to Steam, and the numbers suggest that was the right call. Lords 2 looks like it plays rad and borrows a lot from Bloodborne – faster, more fluid, and very bloody. As a Soulslike obsessive, I wishlisted QUICKLY. Onimusha: Way of the Sword added 174K Steam wishlists in the past week, pushing its total past 1M (the page has been live since late 2024). A demo dropped after Friday’s PlayStation State of Play and has been played by around 300K people on Steam – but only 6% of Steam wishlisters have tried it, so there’s an untapped audience yet to be converted by hands-on play. Crossfire, the single-player, narrative-focused tactical shooter debut from That's No Moon, got 160K wishlists. It's built on Smilegate’s huge multiplayer IP and backed by a $100M investment. That’s No Moon has worked in deep secrecy since the early 2020s, pulling talent from Naughty Dog, Infinity Ward, and Bungie, and that pedigree shows in the third-person reveal’s cinematic pacing and combat. Tomb Raider: Legacy of Atlantis – a reimagining of the 1996 classic – got 137K new Steam wishlists, bringing its total well over 1M on Steam. Of those who wishlisted in June, 23% also wishlisted Resident Evil Veronica, 19% Control Resonant, and 14% Onimusha. That’s your serial-wishlister cohort in plain sight – people stacking lists during the event. Whether they convert is, as ever, the open question. HAEX (148K wishlists on Steam), a co-op survival shooter, got strong pull from the co-op horror and “friendslop” crowd. 43% its of wishlisters have played Phasmophobia, 42% R.E.P.O., and 41% Peak. That overlap cuts both ways: a receptive, well-defined audience, but perhaps also a saturated one? Those sub-$10 budget co-op games sell volume. Alongside quality, the biggest questions around HAEX are its price and virality potential. Gundam Rogue Orbit, a third-person mecha action game based on the iconic Japanese IP, got 143K Steam wishlisters. Details on Rogue Orbit are thin, but mech fans are curious. About 32% of wishlisters have played Titanfall 2, 26% Armored Core 6, and 20% last year’s Mecha Break. Saw Genesis, a 3-vs-1 asymmetric multiplayer horror game from Bloober, got 142K Steam wishlists. Unsurprisingly, nearly two-thirds of wishlisters have history in Dead by Daylight (21% of wishlisters played DbD this month!), 22% played 2017’s Friday the 13th: The Game, and 13% logged hours in 2024’s The Texas Chain Saw Massacre. Asymmetrical-horror affinity and horror IP fandom are doing a lot of work here. GREAT SHOW by the way. This was easily the best one Keighley and co. have put on, so hats off to them. SGF 2026 showcase was well-paced, smartly presented, and packed with reveals. More SGF data and insights on the free Substack! Link's in my bio!
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Bob Holtzman retweeted
Glory for the Gunners. Shot in collaboration with @GorrySnaps 📸
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Bob Holtzman retweeted
Matthew Ball says Xbox shed “millions of subscribers” when the Gamepass price increased 50 percent in Fall 2025.
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Bob Holtzman retweeted
Tune in today at 11 AM PT on twitch.tv/guildwars2 as Studio Head - Colin Johanson, and Game Director - Josh Davis continue the conversation about the #GuildWars franchise, and answer some your questions following Friday’s big #GuildWars3 announcement.
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I need a fan comic version of this now.

ALT That Is Fire Casey Frey GIF

in the guild wars 3 trailer, we see the six human gods dwayna, abaddon, dhuum, lyssa, balthazar, melandru, so let me explain a bit about the lore of the six these were six homies who picked up a MMO and played respective classes, some classes which are forgotten knowledge and not playable now, although a lot of current playable classes are based off of them. anyway they formed a guild called the Six Human Gods L33TSQU4D (really full of themselves calling themselves gods) and after they've completed end game content and become as powerful as there was to be, they isekai'd to another world, another MMO, the land of Tyria, where they retained their end game powers and resources and became gods and rulers of the land of noobs, and many players joined their new found server of course there's always guild drama so dwayna had a son with another player and because dhuum was an asshole, her son partied with some other players to PK dhuum to show him who's boss, and it was kind of humiliating so dhuum's authority was stripped and grenth took his place as one of the six guild leaders due to some more guild drama and conflict they started to break apart and Abaddon wanted to be guild leader and attempted to overthrow the others to be the servers admin but he ultimately failed and was banned by IP by this time they had so much drama with plenty of players so toxic so they were like fuck this it ain't fun anymore and kind of retired from the game, but they still kind of lingered and watched from afar many years later Abaddon apparently was figuring out how to get unbanned and kept pulling strings and making the server really toxic so kormir and friends had to end things once and for all, and thus, they hacked his account and kormir stole all his things to become a new guild leader joining the five others you're welcome!
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Bob Holtzman retweeted
A new MMO announcement is more exciting than all the other SGF news combined pcgamer.com/games/mmo/a-new-…
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The reactions to the Guild Wars 3 announcement online have been so fun to watch. Never enjoyed hearing a table being pounded more.
Shroud reacts to the announcement of Guild Wars 3!
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So we did a magical thing today. Thank you all who watched, liked, commented, wishlisted, shared and enjoyed a truly epic moment today with us. It’s so fun to officially say, the Guild Wars franchise is expanding with Guild Wars 3 in development!
It's official. #GW3 is a thing - we are developing Guild Wars 3! guildwars3.com/
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Is 2:13 to 2:20 in the seminal Chvriches track, ‘Clearest Blue’ the most cathartic seven seconds in music history?
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Bob Holtzman retweeted
The winds quicken. Rise. Be ready. summergamefest.com/
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