I left my career as a fairly high level welder to become a "social media ghostwriter". This seems super strange but I think it encapsulates a few important points about blue collar vs white collar work, so I'll write a little about it here:

Many beginner copywriters tend to copywrite themselves out of the sale. Example: “I replace water heaters” is 1000x more effective than “experience the luxurious breakthrough heat pump technology that billionaires are using to….” Naw mean?

Building your presence on LI feels corny until a bunch of quasi-old-media corporate types who can pay you a lot of money see you in real life and start "gushing" about your posts. This client also brought in 17 qualified sales calls in 2 months. And since everything over there is corporate slop, you can stand out by...not being that. We do this for all manner of execs. Hell, I'm a rock and roll longhair with a scraggly beard and I get motion with the C suite types from my account. If you are conducting business, you simply need to be posting over there.

My exact response when my wife says “wtf are you up to now”

Carb maxxing on a cut and it’s all: - 250g de cecco pasta (lift fuel) - 200g dads tomato sauce (0g fat) - 40g Parmesan (iykyk) - 96/4 beef It’s called we eat a lil daily red sauce

Don’t know Noah but randomly took his advice about segmenting carbs and my current cut is going way better than the last one. Last time I inadvertently went super low carb 99% of the time. Now I’m relatively high carb but almost never combine with fat. Plus I’m doing the 1 higher fat day a week thing which also seems to be working great. Last cut I lost 50lb but it was like torture - dry skin, losing hair, zero energy. Complete slog, kind of demoralizing. This time is much better and I don’t feel like I’m getting beat down in the gym.

“Cold outreach is dead”