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Campaign Asia @CampaignAsia

The voice of the media, marketing and advertising community in Asia-Pacific.

Joined March 2009
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Campaign Asia@CampaignAsia
16 Jan 2023
Campaign Asia-Pacific continues to bring live events, awards, training, news and analysis to APAC's marcomms community this year! We are excited to join forces with more marketers and industry experts to shape the future of the industry!
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WPP hands group CSO remit to AKQA boss Baiju Shah Shah was hired from Accenture Song in 2025. buff.ly/4FuJ2nB
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Spark Foundry appoints client managing directors The pair join Gemma Trentham who was appointed to the role late last year. buff.ly/ZHHMjfk
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Agoda names PR agency of record for corporate The account was awarded after a competitive pitch. buff.ly/aG5Rl0m
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Creative Minds: A jack of all trades, master of words R/GA Aoi Nameraishi shares her love for Eiko Ishioka, sushi and Keeping Up With The Kardashians. buff.ly/JPGm8rk
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2026 Cannes Contenders: TBWA’s Lion-worthy picks TBWAMelbourne’s creative director Stephanie Gwee picks her Lions contenders. buff.ly/kFiffx0
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Cannes Lions 2026: APAC contenders shortlisted across Titanium, Glass and Innovation APAC campaigns are in the running for some of Cannes Lions’ highest honours, as the festival reveals its first 2026 shortlists spanning Titanium, Glass and Innovation. buff.ly/VCf1mS6
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Has adland’s AI investment paid off? Holding companies are pouring millions into AI, but after two years of investments, mounting layoffs and rising token costs, the industry faces a mounting proof problem. buff.ly/e03U9TK
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Campaign’s Over Fifty List 2026: Edelman's Gabor Koska built his career across three continents and transformed the company's APAC data and intelligence practice from a small support function into a multi-million-dollar strategic advisory business: buff.ly/2wrwSK0
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Dentsu India's Gurbaksh Singh picks his Cannes favourites in our latest 2026 Cannes Contenders series. Watch three distinct campaigns that turn practical problems into sharper pieces of cultural communication: buff.ly/0LvLIy8
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The 'most obvious' choice: Golin and Ketchum finalise merger under unified name. CEO Matt Neale shares details on the firm’s consolidated leadership team and client conflicts. More details: buff.ly/I80ZnV7
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'Don’t shove consumers down a sales funnel, build them an ecosystem' says GCash CMO Neil Trinidad at the recent Campaign Connect Philippines. He argues the most influential brands address needs above sales. Read the full story: buff.ly/GcgMlNv
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WorldFirst doubles down on KOLs, as China tightens rules. Global head of brand Xavier Pang explains how influencer-led growth is key to fintech expansion, even as new rules ban unlicensed promotion of financial products. Read here: buff.ly/VLR3qoa
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APAC ad growth slows to 5.9% in 2026 but retains global lead. Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau. Read here: buff.ly/UTr9FpE
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As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove. buff.ly/Sa3Aetk?
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Science student turned art director, dog lover, tattoo collector and aspiring solo traveller—Michelle Fu takes on our 11-question challenge. buff.ly/SSeDTBP?
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KFC Thailand invites consumers to become digital chick parents and earn discounts for devotion. Darkly poetic and wholly on brand, if you ask Ad Nut. buff.ly/5PtUz23?
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Rapp is to become part of CRM stablemate Critical Mass in the latest round of internal restructuring in parent company Omnicom’s precision marketing division. buff.ly/LoocnKN?
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Spanning Film, Craft, PR and Sport Entertainment, Ogilvy APAC's ECD, Nikhil Panjwani, picks four APAC tipped for the Palais. buff.ly/eAI4qW0
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Omnicom Media China has appointed Agelica Hao to the newly created role of chief growth officer. buff.ly/aG5Rl0m
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The PR Awards Asia-Pacific's 25th anniversary celebration concluded in Hong Kong on June 9 in a night of vibrant celebration. Among the big winners were Ozma PR, Sandpiper Hong Kong, Singlife communications team, Edelman, Ogilvy, Golin, MTR Corporation Ltd and others.
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