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Cardinal Digital Marketing @CardinalDM

Scalable performance marketing strategies for multi-location healthcare brands!

Joined January 2010
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Cardinal Digital Marketing@CardinalDM
26 Mar 2021
Are you a healthcare marketer looking for innovative digital strategies and tactics? Give the Ignite Digital Marketing Podcast a listen! We dig into the latest SEO, PPC, and paid social strategies/tools that will help you grow your organization. tinyurl.com/yrcwrsvr
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Dang, that is quite a bit! This statistic truly shows how important it is not to neglect your digital reputation. If you want to make sure your healthcare organization’s digital reputation is up to par, give this article a read. cardinaldigitalmarketing.com…
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Here is a closer look at how Cardinal helped three leading DSOs take their PPC advertising strategies to the next level. cardinaldigitalmarketing.com…
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The healthcare consumer is changing in profound ways. They’re more concerned about safety and skeptical of information from new sources, yet they’re also willing to take more responsibility for their healthcare. cardinaldigitalmarketing.com…
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If you want more leads, you need to have the tools and framework in place to capture them. cardinaldigitalmarketing.com…
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Tracking and analyzing these metrics will help you assess the effectiveness of your business’s website, if your content is appealing to your ideal buyer, and if you’re targeting the right keywords. cardinaldigitalmarketing.com…
Campaign consolidation, smart bidding, & responsive search ads. These are the 3 secrets to better paid advertising performance at lower costs. If that’s the kind of outcome you’re looking for, read our guide to paid advertising best practices. buff.ly/2WJfzUl
Get best practices for creating high-converting, low cost-per-click Google Ads campaigns that will attract more patients. cardinaldigitalmarketing.com…
Define what defines you. You need to formalize your unique selling proposition (USP) and use it to inform your entire digital marketing strategy. This guide to defining your USP ought to help. cardinaldigitalmarketing.com…
People don’t like going to the dentist. Yet, dental health remains a necessity. So, what do patients really want from their dentists & how can DSOs distinguish themselves by delivering superior patient experiences? Find out here. buff.ly/2WtDmaa
Learn how defining your USP and diversifying your marketing strategy can replace your referral pipeline and help you build a diverse lead pipeline to ensure that your medical organization has a firm foundation to weather market disruptions. cardinaldigitalmarketing.com…
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What’s the future of SEO? Learn how healthcare companies can adapt their SEO strategies to account for the arrival of semantic and conversational search. Here’s our look at the evolution of healthcare SEO. buff.ly/2UGVtJl
We made the list! Cardinal is thrilled to announce that we have been named one of Inc. 5000’s fastest growing privately held U.S. based companies in 2021. #Inc5000
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99% of those surveyed in the 2020 ​​Trends in Personalization report from Salesforce “overwhelmingly agree” that personalization helps advance customer relationships. Here are 3 tactics for personalizing healthcare marketing & protecting patient privacy. buff.ly/3snTYw8
To achieve higher conversion rates on Facebook, we recommend a full-funnel advertising strategy that aligns ad campaigns with the patient journey. Learn how structuring your Facebook ad campaigns around patient intent & awareness can decrease CPA. buff.ly/3AESX5v
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We're seeking outstanding members to add to our team who possess our qualities: Ask Questions; Expand Your Skillset; Communicate Directly, but Respectfully; Pull Your Weight. Check out our available opportunities to see if there's a position for you! linkedin.com/company/cardina…
Tune in to this episode of Ignite to learn how you can overcome major roadblocks that prevent people from converting, and the specific tactics healthcare organizations can use to make it as easy as possible for prospective patients to book an appointment. cardinaldigitalmarketing.com…
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When developing digital ad campaigns, your job isn’t over when the campaigns go live. Another step that’s critical to maximizing return on ad spend is CRO. Here is a short guide to healthcare CRO to help lower CPA and increase your lead-to-sale ratio. buff.ly/2TT5yCF
As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? Learn how to build a foundation for better marketing measurement that gives you insight into the metrics that really matter. cardinaldigitalmarketing.com…
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As medical practices expand and open new locations, they must adjust their SEO strategy if they want to reach local markets. Here are four foundational best practices to make sure each location ranks for relevant local searches. buff.ly/3xlOQJG
Do you have a burning question about SEO? Ask our experts! Your questions will be featured in The Ignite Podcast, and we’ll give you actionable tips, strategies, & tactics that will help you dominate Google. Ask anonymously by following this link: buff.ly/3yqwLLJ
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