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Merkle | Cardinal Path @CardinalPath

Cardinal Path is a premier digital data analytics firm that works with the world's leading brands to create, implement and action advanced analytics.

Joined February 2011
  • Tweets 4,599
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  • Followers 4,486
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Stay up-to-date on the latest #HIPAA guidance and its implications for digital analytics. Check out @Merkle | Cardinal Path's blog by Nick Iyengar: ow.ly/yQvQ50O9TOZ

Updated HIPAA Guidance & Impacts for Analytics

Health privacy laws can impact your web analytics. Learn how to make your analytics HIPAA compliant while keeping it valuable for your business.

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Want to opt out of automatic migration to #GA4? You'll have until February 28th. Find out more in this @Merkle | Cardinal Path blog by Nicky Yuen: ow.ly/b8hS50N1qo3

Automatic Migration from Universal Analytics to GA4

Some Universal Analytics users have the option to auto-migrate to GA4. Learn who’s eligible and how to decide whether to auto-migrate your UA properties.

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It's confirmed - #GoogleOptimize will be sunset on Sept. 30 of this year. Read Anthony Mills' @Merkle | Cardinal Path blog for what's next: ow.ly/91Nw50MCoRY

Google Optimize to Sunset on September 30, 2023

Google will sunset Optimize in September 2023. Learn what to expect and how to move forward with A/B testing in the Google stack.

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How did @redcrosscanada seamlessly move from #UA to #GA4? Learn how @Merkle | Cardinal Path helped them become an early adopter with 1:1 implementation: ow.ly/9EVS50MBBo9
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#BounceRate has varying definitions across #GA4 & #UA. Learn more in the @Merkle | Cardinal Path blog by Svetla Nikolova: ow.ly/aCrO50MwILP

Comparing Bounce Rates: GA4 Versus UA

There are key differences in bounce rate between GA4 and Universal Analytics. Learn the details of those nuances and how they can impact reporting.

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How has #DDA changed from #UniversalAnalytics to #GA4? Find out in this @Merkle | Cardinal Path blog by Josh Jordan: ow.ly/sYoI50M7Rn1
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What is digital #inhousing for brands? Get started with the Cardinal Path | @Merkle blog by Melissa Peterson: ow.ly/hFyx50M1CFY

Getting Started with Digital In-Housing

In-housing aspects of digital marketing can be the right move for some brands. Read on for tips and considerations for getting started.

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Take targeting even further with #GA4 #PredictiveAudiences. Read the @Merkle | Cardinal Path blog for #segmentation tips: ow.ly/gq2q50LZKf0

Leverage Machine Learning with GA4 Predictive Audiences

Predictive audiences in GA4 use the power of machine learning to analyze likely behavior, not just actual behavior. Learn how to take advantage of this feature.

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What is #ConsentMode? Learn how to collect the data you need with #GA4 while respecting your users with this @CardinalPath | Cardinal Path blog: ow.ly/4QWp50LZK9v

Consent Mode: Delivering Analytics While Respecting Consent

Balancing data-driven decisioning with user consent choices and privacy can be tricky. Learn how Google’s Consent Mode makes it easier in GA4.

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Have you completed the #GA4 360 migration yet? Nick Iyengar walks you through @Google's delayed #UniversalAnalytics 360 deprecation in this @Merkle | Cardinal Path blog: ow.ly/bB3B50LPh0c

Google Delays UA 360 Deprecation to July 1, 2024

Google is delaying Universal Analytics 360 deprecation to July 2024. Learn why you should continue to forge ahead with transitioning to GA4 now.

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Why is it valuable to collect location- and device-based data in #GA4? Find out in this @Merkle | Cardinal Path blog by Matthew Olivan: ow.ly/GYkI50LPgzi
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How has #GA4 made improvements over Universal Analytics? @Merkle | Cardinal Path's Moe Elshabrawy shares: ow.ly/ua7Q50LPfYB
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What are the benefits of in-house #tech with a #GMP? Find out in this blog by @Merkle | Cardinal Path's Patrick Soch: ow.ly/9zGX50LPfMA
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How is #GA4 360 being priced? Read @Merkle | Cardinal Path Nick Iyengar's guide here: ow.ly/j3um50KzUHf
How should you prepare for the #GA4 certification test? Read Eric Fettman's tips and tricks in this @Merkle | Cardinal Path blog: ow.ly/kIui50KzUFi
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How does #GA4 @Google Signals address cross-device tracking? Michael Zoeller walks you through it in this @Merkle | Cardinal Path blog: ow.ly/YiqX50KzUBU

Google Signals: Managing Identity Resolution in GA4

Google Signals in GA4 helps solve for cross-device tracking. Learn about this Google Analytics feature powering identity resolution and better measurement.

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What are 4 key changes in #GA4? In this episode of the #InsideJobCXPodcast, @Merkle Alex Langshur explores #firstpartydata collection, and gaining insight on both customers and prospects: ow.ly/t24850Kzs5u
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Prepare for #GoogleAnalytics' shift to #GA4 with the on-demand @Merkle | Cardinal Path webinar: ow.ly/QBm950KzqBu
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How can marketers build their own identity graph with #GA4? @Merkle’s #DigitalMarketingMusings podcast dives into the newest @googleanalytics iteration: ow.ly/OvsQ50Kzqzr
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How can marketers build their own identity graph with #GA4? @Merkle’s #DigitalMarketingMusings podcast dives into the newest @googleanalytics iteration: ow.ly/OvsQ50Kzqzr
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