The real story behind
@Careem Quik.
Four years ago, I resisted the idea of opening dark stores and warehouses. The logic was simple: we are a tech company, what business do we have operating physical infrastructure?
But the team convinced me that to provide a dependable customer experience, we had to go deep. We had to control the underlying infrastructure to ensure (i) item availability (especially post-ordering), (ii) quality of fresh produce, and (iii) consistently fast deliveries.
Fast forward to today.
@Careem Quik is the fastest-growing quick grocery service in the UAE. We deliver to most of Dubai and Abu Dhabi in 15 minutes, backed by a money-back satisfaction guarantee.
The last five weeks, however, have been the real test. The team has faced more than their fair share of disruptions, yet they have come through every single time to ensure the community is served without interruption. I visited one of our warehouses last week specifically to thank them.
Similar to captains, they are the other frontline that is keeping our cities normal. ๐ฆ๐ช
#CareemQuik #UAE #Resilience