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19 May 2025
I’m excited to announce my newest venture: Listener.com.
For nearly a decade, podcasting has been at the center of my life.
I launched my show in 2017, and it’s led to hundreds of interviews with world-class founders and creators. That podcast opened doors I never expected, introducing me to investors, partners, and customers, and ultimately shaping the foundation of my career.
But podcasting has changed.
What we call a “podcast” today goes far beyond audio. Shows now live across YouTube, TikTok, Spotify, Apple, and social platforms, but the data behind them remains fragmented.
There’s no single place to truly understand your audience, track your growth, or clearly communicate your value. And that’s a problem if you’re trying to grow your show, attract sponsors, or make more money. So today, I’m proud to share what we’ve been working on.
@Listener is an AI-powered listener analytics platform built for modern podcasts, networks, and publishers.
We bring podcast and social data into one clean dashboard, giving podcasters, agencies, and networks a complete view of their audience, performance, and cross-platform growth.
It’s not just another analytics tool, it’s the infrastructure layer this industry has been missing. Because while podcasting is built on listeners, it’s the teams behind the content who need better tools.
If you host a show, manage a network, or work in the podcasting space, I’d love to connect and show you what we’ve built.
Send me a message or learn more at Listener.com
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Jun 10
I read this tweet by @justinmateen years ago, and I had to bring it up during my recent conversation with @cultured, CEO of @whop, on the podcast.
Here's a clip of my conversation with Steven reflecting on the moment they could have sold the company... what a great decision it was to KEEP BUILDING.
Watch the full episode, linked below!
9 Dec 2025
A $3M offer almost wiped out a generational company as it was getting started.
Early on, the founders of Whop (a fast growing marketplace where creators sell digital products) were young, excited, and ready to sell to a competitor.
That weekend, @cory from Z Fellows called me and said they were hours away from signing and asked if I could talk to them. (Here’s the CEO, Steven, explaining it in a CNBC article.)
So we spent a couple of hours on the phone with @cultured , @czoob3 , and @jsharkey . I told them that the second you sell, you lose control, and you’ll spend the rest of your lives wondering what if.
They listened. Instead of selling, they let Cory and me invest at the same $3M valuation.
Today, Whop is on a path to be orders of magnitude more valuable than that early offer. The trajectory is obvious if they keep executing.
Here’s the lesson:
When you create real value, early offers are inevitable. Don’t let short term validation distract you from long term greatness.
You can’t just look at what your company is worth today. You have to imagine what it will become a few years down the road, and how you’ll feel if you give it away too early.
Control your own destiny.
Visionary founders learn this early. That’s why this team is building something truly generational.
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Jun 10
The Story of Whop ($1.6B Fin-Tech Company at 26)
I recently sat down with Steven Schwartz, CEO of @Whop, to talk about their journey up until today and what the future holds for the company.
For those who don't know, Whop enables individuals and businesses to accept payments, launch ventures, and engage with others across the network. They've evolved from sneaker bots to education products, to introducing clipping to the world, to helping people make money in the most effective ways on the internet. Today, people on Whop earn ~$4 billion annually across 145 countries.
With a recent $200M raise from @tether at a $1.6B valuation, one mission is clear: deliver everyone a sustainable income.
Steven (@cultured) and his co-founder @czoob3 are some of the most impressive founders I've had the opportunity meet, and it has been incredible watching their journey over the years.
The full episode is live on all platforms! (links below!)
Feb 25
We are excited to announce that @tether, the largest stablecoin company in the world, is making a strategic investment of $200M into Whop, valuing us at $1.6B.
Our partnership with Tether marks a major step in building the world's largest internet market. Tether is committed to enabling everyone in the world to participate in the new internet economy. The way humans work and create value is changing fast. The world needs both an open internet market giving people a platform to conduct business, as well as a transparent payments network.
Tether and Whop together will work to bring a sustainable income to billions of people throughout the world. There is enormous opportunity when you combine Tether’s global scale and wallet technology with Whop’s community of next generation entrepreneurs.
My co-founders and I met as teenagers on the internet selling software. We first launched Whop as a way for us to sell our own software to people in Facebook and Discord forums. Prior to Whop, the place we found customers was different from the place we collected payments, different from the place we talked to customers, and there wasn’t a central place to “do business” on the internet.
In partnership with Tether, we will be scaling infrastructure in real-time for new business models as they emerge across the globe.
The job is just getting started.
🚀
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Jun 10
Watch now:
YouTube: youtu.be/yRH_qbO9WuU?si=GcB1…
Spotify: open.spotify.com/episode/4WB…
Apple Podcasts: podcasts.apple.com/us/podcas…
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Casey Adams retweeted
@cultured x @CaseyAdams
Full episode out now!
Jun 8
This is the story of Whop
My full podcast with Steven Schwartz (@cultured), CEO of @whop is out now on all platforms.
Whop evolved from sneaker bots, to education products, to introducing clipping to the world, to helping people make money in the most effective ways on the internet.
With a recent $200M raise from @tether at a $1.6B valuation, one mission is clear: deliver everyone a sustainable income.
Watch the full episode here on X.
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Jun 8
This is the story of Whop
My full podcast with Steven Schwartz (@cultured), CEO of @whop is out now on all platforms.
Whop evolved from sneaker bots, to education products, to introducing clipping to the world, to helping people make money in the most effective ways on the internet.
With a recent $200M raise from @tether at a $1.6B valuation, one mission is clear: deliver everyone a sustainable income.
Watch the full episode here on X.
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Jun 7
Me after spending six months in a neck brace (back in 2016)
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May 20
We’ve been building @Listener remotely for the past year. Last night we met for the first time in London!📍🇬🇧
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May 19
One year ago today, we launched @Listener.
The thesis was simple. Modern podcasting had become audio, video, and short-form content, but the analytics infrastructure powering the industry was outdated.
Year one by the numbers:
→ 25 leading networks (Jomboy Media, PodcastOne, Sport Social)
→ 3,000 independent shows
→ 50 leading brands
→ $25M in omni-channel campaigns tracked
→ 1B impressions delivered
To mark the anniversary, today we’re announcing three major launches:
🚀 Campaigns 2.0
🎙️ Airchecks
🤖 The @Listener MCP
Year two starts now, and we’re only just getting started.
Learn more about the three launches today: news.listener.com/p/one-year…
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Casey Adams retweeted
May 16
glad you're enjoying @Listener, Ashlee!
May 15
Is that a lot of views for a video episode? It seems like a lot of views.
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Casey Adams retweeted
May 16
This episode is amazing. But also seeing Listener on the timeline got me emotional. Rooting for you @CaseyAdams
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Casey Adams retweeted
@Listener looking good @CaseyAdams
May 15
Is that a lot of views for a video episode? It seems like a lot of views.
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May 16
20M views across platforms on a single episode is great in my book…
@ashleevance 🤝 @Listener
May 15
Is that a lot of views for a video episode? It seems like a lot of views.
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Casey Adams retweeted
May 15
This is the Friday energy we need…
@ashleevance 🤝 @Listener
May 15
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May 15
The @Listener MCP just went live, and that's just one of many things we've shipped in Q2...
- Full campaigns workflow (create, schedule, share)
- Aircheck verification across podcast social
- AI agent that creates campaigns, clusters, and reports for you
- MCP integration (query your network from Claude / ChatGPT)
- Automated report scheduling with Slack email delivery
- Brand & publisher invitations
- Workspace file library for the agent
- Inline chat artifacts interactive charts
- Cluster templates bulk campaign linking
- Omny Studio integration many other integrations on the way
And we have some big announcements next week... stay tuned.
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May 15
The @Listener MCP is now live for @claudeai & @ChatGPTapp
For all of the independent podcast publishers out there, time to get you set up on Listener.com!
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May 14
Anyone in London next week?
I'll be there for the @PodcastShowLDN
May 14
Next week at @PodcastShowLDN, our CEO @CaseyAdams is taking the stage to talk all things omni-channel podcasting.
We'll see you there!🎙️
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May 14
Excited to be back in London next week speaking at The Podcast Show.
See you there!
@PodcastShowLDN x @Listener
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