SmartBug Media, an award-winning, full-service digital agency, acquired Chair 10 Marketing in May 2023, and we are now a part of SmartBug!
Joined April 2009
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30 Mar 2023
Pay-per-click is an important tool to build brand awareness. Read on to learn our tips for growing brand awareness through PPC advertising. ow.ly/i2Nu50Nwjy1
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24 Mar 2023
Working with a marketing agency to deliver on your paid digital campaigns can make a positive impact on your Higher Education Institution. ow.ly/wcCC50NrEe9
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31 Jan 2023
Learn how discovery ads can help your educational institution reach new audiences, build brand awareness, and remarket to valuable customers. ow.ly/XW0k50MFMJX
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24 Jan 2023
Non-traditional students are a valuable part of higher education communities and customized digital marketing efforts can help diversify your student body. ow.ly/XeuQ50MzqEO
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There is a consistent flurry of information about privacy and how ad platforms will have to adapt in the coming months. Read on to learn a few concrete things you can do now to help prepare so that your growth goals aren’t rocked by privacy policy changes.
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15 Aug 2022
Google PPC Ads are a great way to get started advertising for your business. However, it’s not the only advertising option that Google offers. If you want to get more out of your Google Ads, Local Service Ads are an effective way to grow your business. ow.ly/tkbE50KkpvN
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Your bidding strategy has a huge impact on the success of your Google Ads. There are both manual and smart bidding strategies, each with different benefits and drawbacks. Learn more about the most popular and effective bid strategies for search campaigns:
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Custom intent audiences are a great way to expand audience targeting to reach the most qualified potential customers. If you’re hoping to expand targeting in a strategic and targeted way, read on to learn more about custom intent display campaigns. ow.ly/IrLP50JpnZA
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26 Apr 2022
Search ads are a highly effective and valuable frontline approach to advertising, but they’re not the only way you can leverage Google to reach potential customers. Let’s explore the differences between Google Search and Google Display campaigns. ow.ly/zEcP50ISU6O
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31 Mar 2022
We’re thrilled to share Chair 10 Marketing has once again been named a Google Premier Partner. Learn about the perks we enjoy as a Google Premier Partner agency and how those benefits are passed on to our clients! #googlepremierpartner #ppcexpert ow.ly/SMEo50IxErP
Value-Based Bidding is a new Google strategy that allows you to assign value to different types of conversions. The result? You can drive more of your highest-value conversions or optimize directly towards revenue growth.
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15 Feb 2022
LinkedIn is the place to be for higher education institutions looking to grow their student body and market their programs. Here are some of the best ways to maximize your marketing presence on LinkedIn:
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In digital marketing, your landing page is just as important as your ads. Here are our tips for building and testing landing pages to reach optimal performance:
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23 Aug 2021
Digital marketing, like many fields, has its own set of terminology. There are many specific words that we use to describe processes, tools, and data. Here’s our guide to some of the most common digital marketing acronyms and what they mean. ow.ly/JObV50FWG8b
29 Jul 2021
Search impression share is a useful metric for determining whether you could improve the reach of your ad campaigns, but it can be hard to know exactly what it is and what it means. Here’s our breakdown of search impression share:
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25 Jun 2021
Great advertising strategies make sure your business is readily appearing when customers are looking for you - even if they don’t know it yet! Here are the best methods you can use to maximize your business' presence on Google's search results page: ow.ly/W8lL50FiUWp
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22 Jun 2021
Search Engine Optimization is one of the most important facets of online marketing awareness, and requires careful planning and ongoing maintenance to boost performance and website traffic. Here are 3 best practices for successful SEO strategies:
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28 May 2021
Google Ads offers a specific program for nonprofit organizations. If you want to make the most of your Google Ad Grant, our digital marketing experts at Chair 10 Marketing can help! Read our overview of Google Ad Grants for nonprofits on our blog: ow.ly/HEdC50EY8md
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30 Apr 2021
Amazon is not only an online marketplace, but also a powerful search engine – the perfect place to market and sell your business’ products. Amazon Ads may be a powerful next step for growing your business. Here’s the basics of getting started:
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20 Apr 2021
Google Ads offers a variety of tools and methods to help optimize your ads. One such tool is Ad Extensions, which broadens your digital ad and encourages users to choose your business. Here's a guide to some of the most commonly used ad extensions:
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