@ChanningMitzell profile picture
Channing Mitzell @ChanningMitzell

VP, Digital Marketing @ Electric Feel Records

Joined August 2025
  • Tweets 38
  • Following 152
  • Followers 22
9 Photos and videos
Channing Mitzell retweeted
Jibran
@Jibran_05
Mar 30
Introducing Lightreel 2.0 The first AI that tells you how to go viral - Trained on 200,000 Reels and TikToks - Answers any marketing question - Updated every hour with new videos And, it’s now free to try 🫡 (PS — writing a UGC strategy for EVERYONE who retweets and comments their startup idea)
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Jibran
@Jibran_05
Mar 16
Introducing Lightreel - the first AI that doomscrolls for you Analyzes 150,000 TikTok UGC videos to answer any marketing question “What hooks are my competitors using?” “Why did this video flop?” “Find me 10 NYU creators with 1500 followers” It helped me get 60 million views in 3 days Try it out today! (PS — Running UGC for free for one random person who retweets this. I'll make your app go viral)
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Shout out @Jibran_05 and Lightreel. Built for general UGC, accidentally cracked something wide open for music mktg. At Electric Feel we’re looking for tools the traditional music mktg world isn’t looking at yet… and Jibran is way ahead of the curve. Go follow what he’s building
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Joshua Slone: Just announced his debut to the world... a surprise album coming out in 8 hours (on a Tuesday night!). No previous music, no countdown page, nothing. This is like learning to drive during your first NASCAR race. He just lit the playbook on fire and I love it
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Channing Mitzell retweeted
Z
@BrianZisook
21 Oct 2025
Anyone claiming to have the blueprint for success in today’s music business is selling snake oil. Doesn’t matter if it’s an “expert” with a blue check and a course or an A&R at a major trying to sign an artist. Everyone’s just trying things and figuring it out in real time.
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Most big artists would likely never use their Spotify picture for literal campaign messaging- "too on the nose." Fred again.. did it anyway for his 10 weeks/songs/cities rollout. Distribution isn't a given just because you have a huge fan base. Useful beats cool (for this)
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So "Blow Records" makes "AI-powered" Brazilian funk ( content) and it hit Spotify's Viral 50. Ppl seem to love it ironically but streams are streams. Real artists lose when this AI slop wins b/c it's optimized for memes and the algo.. so that's where we're at.. memes over merit..
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One of the best marketing plays of the year: Avery Anna asked Noah Kahan on TikTok if they could play together at upcoming festival, then proved herself by covering his song beautifully. She skipped the team-to-team asks and went straight to genuine fandom and humility
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Noah said yes in the comments... now thousands of fans are hyped and others are chiming in with FOMO. What makes this even better: Avery has a great career herself...artists at her level might think they're "above" this or worry about looking small...but she went for it
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"Embarrassment is the cost of entry to anything worthwhile."
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What’s happening with Joshua Slone’s approach is fascinating and will be so fun to watch unfold. While everyone else rushes to flood DSPs, fans are already singing lyrics back at him that they can’t even stream. Early best new artist favorite for 2027/28
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"The most glamorous thing you can do (as an artist) is have a real life"
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✍️: Story over spend
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"Evolution doesn't ruin a brand, but confusion does. If your pivot is grounded in your emotional promise, it can elevate you."
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Emotion over production !
Jack Appleby
@jappleby
2 Sep 2025
Us social pros / ad agency folks: "well we need a huge production budget, and multiple cameramen, and tons of equipment, and everything needs to be shot in 8K!" Meanwhile, this wholesome chef on TikTok? He has 5 million followers. This is his camera set-up.
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David Brooks nails the artist POV in 'How To Know a Person': "Every person you meet is a creative artist who takes the events of life and, over time, creates a very personal way of seeing the world....and integrates them into a complex representation."
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Sienna Spiro getting the dream Instagram collab post with “The Summer I Turned Pretty” account. Synch digital footprint bullseye
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One of my favorite artist questions: if someone could only listen to your music for a year, what would they end up believing about life?
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Sold out debut LA show for @flawed_mangoes last night! Honored to be on this team
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Music mktg tactic #1: Laufey x Crossroads collab for her recent album release
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Artist development:
Acquired Podcast
@AcquiredFM
27 Aug 2025
This is what Google Maps looked like on launch day in 2005. It’s uh... missing some countries.
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