B Shifter Podcast: Food Plant Fire In Ohio x.com/i/broadcasts/1lKQRvyQn…

FDIC may be winding down today, but this deal is still on until MIDNIGHT. Grab your copy of the Fire Command Text Book (3rd Edition) and save $25 today only. Use promo code: Bruno2026 Order now: bshifter.myshopify.com/produ…

See us on the last day at FDIC!

B Shifter Podcast: Fire Command 3rd Edition x.com/i/broadcasts/1DGleEwde…

Worcester Fire Chief Martin Dyer x.com/i/broadcasts/1mxPaLjay…

Today marks the 25th anniversary of the Southwest Supermarket Fire in Phoenix, Arizona. The incident claimed the life of Firefighter Bret Tarver, involved 13 Maydays, and left lasting scars on the members of the Phoenix Fire Department. It was a tragedy that profoundly affected everyone involved—but it also became a turning point for the American fire service. In the years that followed, Phoenix Fire Department leaders undertook an exhaustive five-year examination of the incident. The goal was not just to understand what happened, but to uncover why it happened. That honest and disciplined review identified critical lessons about risk management, command, communication and accountability on the fireground. Under the leadership of Fire Chief Alan Brunacini, those lessons were transformed into meaningful changes in how incidents are managed. The work of a dedicated team helped refine and implement new command practices—efforts that ultimately contributed to the development of the Blue Card Incident Command Certification, helping departments across North America strengthen command and improve firefighter safety.

B Shifter Podcast: 30 Fire You Should Know, Southwest Supermarket x.com/i/broadcasts/1AxRnaPvL…

Jarrett Tarver x.com/i/broadcasts/1XGygmBje…

🔥 April Class is FULL at the Alan V. Brunacini Command Training Center! 🔥 Just in — the April Blue Card Train-the-Trainer at the Alan V. Brunacini Command Training Center is officially SOLD OUT. Thank you to the officers and departments committed to building stronger incident commanders and safer firegrounds. If you missed April, don’t wait — we still have limited seats available in May and June, but they’re filling fast. Secure your spot and get in the reps at the home of modern hazard-zone management: 👉 bluecardtraining.com/events.… #BlueCard #CommandTraining #TrainTheTrainer #IncidentCommand #FireServiceLeadership

In case you missed it this week — this one is generating a lot of conversation. 🔥 FEATURED ARTICLE >> Ask the Chiefs 👉 Read it now and join the discussion: bshifter.com/the-hazy-view-f… In our latest edition, a reader asks what company officers most often misunderstand about leadership at the executive level. Chiefs John Vance and Terry Garrison break down the common misconceptions, talk candidly about the hidden pressures of executive leadership, and pull back the curtain on realities that don’t show up in day-to-day operations. If you’ve ever thought you knew what leadership “up there” looks like — this article may challenge that assumption. #BShifter #BlueCard #Leadership #FireService #AskTheChiefs #FireChief #Leadership #TerryGarrison #JohnVance

🔥 Train Where Incident Command Was Built 🔥 Learn to train your Incident Commanders at the Alan V. Brunacini Command Training Center in Phoenix, Arizona — the birthplace of modern hazard-zone management. If you’re ready to build command competence, shared language, and real decision-making reps into your department, this is the place to do it. 📅 Seats are open for: • April 13–17 • May 11–15 • June 8–12 Spots are limited and these classes fill quickly. Secure your seat today: 👉 bluecardtraining.com/events.… #BlueCard #IncidentCommand #AVBCTC #CommandTraining #FireService

How Leaders React & Interact x.com/i/broadcasts/1YqKDNkQn…

🎥 NEW on the B Shifter YouTube Channel Blue Card Instructors — this one’s for you. We’re walking through the latest curriculum enhancements and instructional upgrades to make sure you continue to train to the standard with confidence, consistency, and clarity. In this focused session, we cover: • Updates to the Day 1 curriculum • A new Instructor Introduction to the Blue Card framework • New preview PowerPoints to strengthen delivery • Continued alignment with current best practices • Additional updates and implementation guidance If you teach Blue Card, this webinar ensures you’re equipped with the most current tools, messaging, and expectations to deliver high-quality, standardized command training across your region. Watch now on the B Shifter YouTube channel: youtu.be/01mVXjkjjLo

🔥 Train at the Alan V. Brunacini Command Training Center Step into the birthplace of modern hazard-zone management. The AVB Command Training Center in Phoenix delivers high-level, command-focused training designed to build confident, competent Incident Commanders and Instructors. 📆 Our calendar is already booked through March. Limited availability remains April–June. If you’re planning 2026 training, now is the time to lock in your dates before they’re gone. 👉 View the full 2026 schedule and claim your seat today: bluecardtraining.com/events.…

Blue Card Rundown for January, 2026 x.com/i/broadcasts/1RDGlAglR…

NFPA 1700, Connecting The Work x.com/i/broadcasts/1jMJgRXqL…

Effective Outcomes and Customer Service x.com/i/broadcasts/1rmxPvQWb…

26 years later and they still come. They said they would never forget the W6 and they haven’t. Thank you.

The IC and Roadway Safety x.com/i/broadcasts/1OyJAjNjo…

Have you listened to the latest B Shifter Podcast? Captain Jarrett Tarver talks about following his brother — the late Bret Tarver — into the fire service, and how he chose to continue his career after Bret’s tragic line-of-duty death in 2001. Listen here: podcasts.apple.com/us/podcas…