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🤔 How do mid-market companies actually grow?
Chief Outsiders partnered with UT business school researchers to find out. The answer became a book. The book became a business school textbook.
Pete Hayes and Dawn Werry on what the research revealed 👇
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Started as an engineer. Worked every sales job. Made it to CEO.
Brian Schlosser brings all of it to the table as a fractional CSO at Chief Outsiders. 👇
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The Growth Gears book is 10 years old. The methodology behind it is older.
Pete Hayes and Art Saxby built it around a simple truth: operationally excellent companies often struggle to grow because they're looking inward, not outward.
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The best-run companies and the fastest-growing companies are often not the same.
Pete Hayes explains why, and what it takes to be both.
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Lowell Price, fractional CSO, 25 years in healthcare services, medtech, and life sciences.
His take: true sales and marketing alignment, in structure, incentives, process, and execution, builds a commercial engine that outperforms.
Take a look 👀
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Meet Jim Wallace, fractional CSO at Chief Outsiders.
His take: Sales gaps are solved by diagnosing what's actually limiting performance, not by adding resources.
Take a look 👀
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Most mid-market CEOs aren't spending most of their time with the person closest to revenue.
@Vistage's CEO Sam Reese makes the case that they should be.
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The #1 differentiator between teams that grow and teams that struggle?
Marketing and sales alignment.
Adriana Lynch breaks it down in under 30 seconds 👇
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Vickie Sherman, Fractional CMO with deep financial services and commercial real estate experience.
Her take: the biggest growth problems come from companies not recognizing that what worked before no longer applies.
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80% of AI initiatives fail because they start with the tech, not the business problem.
Chief Outsiders flips that. Human-led, AI-supported, outcome-driven.
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AI can optimize your funnel. It can't replace the judgment in the middle of it.
@Vistage CEO Sam Reese on why the CEOs most disappointed by AI are the ones who expected it to remove human discernment from the equation entirely.
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Buyers often complete the majority of their journey online before ever talking to sales.
Adriana Lynch breaks down what that means for your website and digital presence 👇
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Most portfolio companies don't scale revenue fast enough to hit value creation targets.
Chief Outsiders installs a growth engine with operators, process, and AI from diligence to exit.
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Over 80% of AI initiatives fail because the strategy behind them is flawed, not the technology.
Knowing where AI actually drives growth is an operator problem. That's what our fractional CMOs and CSOs solve.
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PE value creation runs on predictable revenue growth. Most portfolio companies don't have the leadership or execution to build it fast enough.
We embed operators directly into portfolio companies to build and scale revenue organizations within the investment window.
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Most growth problems aren't execution failures. They're what happens when insight, strategy, and execution aren't aligned.
10 years ago, Chief Outsiders built a framework around that exact idea, and it's still what drives results for clients today.
Watch Pete break it down. 👇
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AI isn’t the disruption. Misalignment is. The real challenge is whether your growth system is built to keep up.
Our new book breaks down what’s driving growth right now and what CEOs need to align across strategy, execution, and GTM to stay competitive.
bit.ly/4m71oiY
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Growth gets harder when everything isn’t aligned.
That’s exactly what led to the Growth Gears framework that is built on the idea that strategy, execution, and market insight all have to work together to drive real, sustainable growth.
Take a quick look 👇
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Recognizing the women of Chief Outsiders this #WomensHistoryMonth.
From strategy to execution, their impact shows up where it matters most.
Proud to share moments from our National Meeting.
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Marketing can feel like solving a Rubik’s Cube.
For a while, it just looks… scrambled.
Then something clicks.
Sales conversations get easier.
Campaigns start landing.
The story finally makes sense.
Happy #NationalMarketingDay to the people who make it all click.
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