Joined December 2010
605 Photos and videos
Can I buy you a Béres for lunch on Monday mate? #swfc
On BA flight to London on my way to see David Bruce and my friends in Sheffield. David continues to do amazing things across a very broad spectrum… executive team buildout, squad rebuild, Hillsborough safety so much more, training grounds improvements… all geared to 1 ) improving our competitive performance on the pitch while 2) creating the most safe and enjoyable environment for you, our fans to watch, enjoy and cheer on our boys in their new kits ( more to come ). @swfc we are rebuilding off of a rich history… starts with embracing our history. We have a deep and proud heritage 159 years in the making . We only succeed if we bring back the glory ! And that’s our commitment to you, @michaelestorch , Tom Costin, David Bruce and his leadership team me! Born in 1867… Reborn in 2026! See you all soon! Go Owls! #WAWAW Have a wonderful weekend! Best, David
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On BA flight to London on my way to see David Bruce and my friends in Sheffield. David continues to do amazing things across a very broad spectrum… executive team buildout, squad rebuild, Hillsborough safety so much more, training grounds improvements… all geared to 1 ) improving our competitive performance on the pitch while 2) creating the most safe and enjoyable environment for you, our fans to watch, enjoy and cheer on our boys in their new kits ( more to come ). @swfc we are rebuilding off of a rich history… starts with embracing our history. We have a deep and proud heritage 159 years in the making . We only succeed if we bring back the glory ! And that’s our commitment to you, @michaelestorch , Tom Costin, David Bruce and his leadership team me! Born in 1867… Reborn in 2026! See you all soon! Go Owls! #WAWAW Have a wonderful weekend! Best, David
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Come home @bazzabannan25
Barry Bannan's Sheffield Wednesday return, as I have it right now... - Millwall negotiations ongoing - Bannan very receptive to the move - Both clubs keen to do a deal - He'll be back in Sheffield next week ➡️ thewednesdayword.com/p/sheff… #SWFC 🦉⚽️
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I mean… he’s been alright recently. But what, 30 years old with 55 career goals? Hardly a statement of intent.
🔵⚪️ Wow. What a signing and a statement of intent this is from #htafc. 👊
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Hi @The_Ben_Starr, you going to be at Ballads of the Underworld on 27th June? Was great seeing you at Painted Symphony!
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Any idea when @storchyowl is bringing back this beauty? #swfc
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Covid only happened in S2 #swfc
Was almost Sheffield United then covid hit and fucked us
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May 22
The people have spoken! 🗣️ @swfc's remarkable comeback in the 2023 @SkyBet League One Play-Off Semi-Final has been voted as the greatest #EFLPlayOffs match of all time! 👏 #EFL | #EveryMinuteMatters
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SWFC have sold 15,000 season tickets in less than a week and should comfortably exceed the 21,000 target. I’ve seen some supporters asking: “Is that definitely good financially? Wouldn’t fewer season tickets and more matchday sales generate more revenue?” The answer is nuanced. In pure theory, if 25,000 fans all paid matchday prices every game, revenue would exceed 25,000 season ticket holders. But football economics are not that simple. The key question is, How many season ticket holders would actually attend regularly without a season ticket? I was amazed to learn that historically at least 10% of Wednesday season ticket holders do not attend every home game. So let’s use some rough but reasonable assumptions based on the last League One season when Wednesday averaged 25,378 attendance: 2,000 away fans at an average yield of £20 (remember VAT is excluded and you have concessions, kids etc) = £0.9m revenue 4,000 home matchday sales at an average yield of £23 across 23 games (higher average price than away tickets) = £2.1m revenue 500 commercial customers that we will discount from this summary. 500 complimentary tickets (press, scouts, agents etc). That leaves roughly 18,378 season ticket holders. At an estimated average net yield of £300 per season ticket (after VAT, concessions etc), that equals:- £5.5m season ticket revenue Total estimated ticket revenue: £8.5m Now compare that to 21,000 season tickets sold. That alone would generate roughly £6.3m Meaning Wednesday would only need around £1.3m additional home matchday revenue (assuming away revenue is the same). That equates to fewer than 2,500 additional matchday tickets per game to match the revenue above. Given expected demand, that seems highly likely. And that is before considering:- increased sponsorship value higher corporate demand stronger kiosk sales higher merchandise revenue improved cashflow certainty Because Hillsborough’s capacity is significantly above Wednesday’s historic average attendance, there is little doubt in my mind that higher season ticket sales are overwhelmingly positive financially. Personally, I think Wednesday will exceed 23,000 season tickets. It shows what is possible with: sensible pricing positive messaging optimism and reconnecting supporters with the club.
A phenomenal effort! Launched less than a week ago... 15,000 already! 👏
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Remarkable 👏👏 #SWFC 🦉⚽️
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Happy Miracle day to all that celebrate

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Replying to @storchyowl
What a guy! 🇺🇸
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He
Really feeling the blues today sat on my flight back to Chicago after one of the best days of my life on Saturday. Wishing we could do it all over again. I’ll never forget the welcome you, the fans, gave to me and my family. Getting to meet so many of you was so much fun. After a long and tough process, I want to thank my dad and business partner @storchyowl for believing in this and finding a way. When many could not see a path forward, he kept pushing us all to find it. We had some great meetings with David Bruce and Henrik this week and there really is just so much to do but I’m incredibly energized. This is going to be an awesome journey. I’ll be back soon! #uto #wawaw
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What a sad cunt #swfc
Penning letters to the EFL 😭😭 They’re actually unhinged…. Imagine caring that much and still not understanding a single thing you’re talking about. #SWFC
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higher res #SWFC
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United fans looking for the rule that means we have to start on -15 #swfc

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A team who finished on 0 points took 4 points off of us #wba
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Funny the EFL made Bury Luton Bournemouth Rotherham Bolton etc etc rot with points deductions, these get off free.
EFL Statement: Sheffield Wednesday under new ownership 📘 efl.com/news/2026/may/02/efl… #EFL
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🌴☀️🦉
Weather warning ⚠️ S6 due to have the coldest August on record with day trippers warned to wrap up as it’s going to be -15
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