29 years
Hundreds of the world’s most powerful business leaders recognized
Not a single crypto-native executive made Fortune’s Most Powerful Women in Business list
Until now
@heyibinance has become the first crypto-native executive ever named to the list
A milestone that feels bigger than one person, one company, or even one industry.
Because this is not just recognition for Binance.
It is recognition that crypto has moved from the margins into the mainstream global business conversation.
And the story behind it makes the moment even more significant.
Yi He’s path to global leadership was anything but conventional
Raised in rural Sichuan without electricity or running water, working in a supermarket as a teenager, later becoming a TV host, and eventually co-founding Binance in 2017.
Not the traditional blueprint of power.
Yet today, she stands among the world’s most influential business leaders.
That shift matters.
It expands the picture of who leadership can belong to women, unconventional founders, and people who did not follow elite or traditional routes to success.
At Binance, Yi has helped shape more than a company
Her leadership has consistently centered around users
Many in crypto describe her as Binance’s “chief customer service officer” because of her focus on trust, accessibility, and building products around real people.
And the scale of what
@binance has built is difficult to ignore:
• 310M registered users globally
• $34T trading volume processed in 2025 alone
• $145T cumulative all-time trading volume by the end of 2025
This is part of why Binance is increasingly being viewed as more than an exchange
It is becoming financial infrastructure for a digital-first world.
Most importantly, this recognition signals something bigger about the industry itself.
Crypto is no longer viewed as an experimental corner of finance.
It is increasingly becoming part of the global business, technology, and financial system.
Yi He making Fortune’s list is not just a milestone for Binance.
It is a signal of crypto’s maturation.