Coach Matt Campbell (
@CoachMC_PSU) teaches a clinic here on culture, leadership, and the importance of your organization knowing how and why you do things:
🧫 "Culture is how you live, not what you say." Culture is behavior, not branding. It's not what hangs on the walls, it's what walks the halls! Your team will rarely become what you preach, but it will almost always become what you consistently tolerate, reinforce, and model.
🚂 Communication is the transportation system of leadership. A good leadership train turns complex into simple, digestible, and actionable instructions. Talent, effort, and good intentions can't move very far if the tracks aren't in place or if information isn't flowing like a train. The speed and quality of your communication often determine the speed and quality of your results.
🍓 People can go further when they understand the why behind the what and the how behind the habit. You feel more connected to the outcomes if you know the value of the fruit you're farming. That understanding creates ownership.
The culture at
@PennStateFball is being built through relationships, reinforced through standards, and sustained where people understand why their actions matter. 🏗️