To close the year, my team generated 35M views across platforms in December alone.
While the majority of this growth occurred off our primary platform (X), we believe this is the optimal strategy for 2026.
Massive reach on IG and TikTok increases name recognition, social proof, and perceived authority, which compounds once users encounter the account on X.
Case studies TJR and Orangie:
- both built large audiences outside of X first
- activity on other platforms drove credibility towards their X accounts (which now dominate)
In TJR's case, a majority of his content on TikTok and IG is current events driven, yet drives value to his day trading content due to the sheer number of impressions.
Our objective is to enter the next crypto bull market with a distribution advantage already established.
As crypto heats up again, a higher baseline of facial recognition and normie presence will funnel attention toward X, where influence and conversion occur.