I just sold
MakeLogo.ai for $65,000 🤩🚀
Launched it 3 months ago, with 0 budget and less than 600 followers. I learned to code only 9 months ago.
Big thanks
@agazdecki &
@acquiredotcom to have made it possible!
If you're curious, here is the whole story:
December 2022, 20:40. I had a sudden idea. What if I made an app to generate logos using AI?
I was making AI logos already for my other projects, so I knew how to do it. However, I needed to validate 2 hypotheses:
🤔 Can I make logos in an automated way?
🤔 Would people pay for it?
I decided to make an MVP in 48 hours, as deadlines are the way to go when launching anything:
twitter.com/nico_jeannen/sta…
48 hours, 1 earthquake and 2 power outages later, I had my crappy MVP ready 🥳
By crappy I mean a static HTML page linked to a Typeform to collect payment. The back end was literally me generating the logos and sending them by email.
No framework, no fancy stuff, just text and pictures.
I made a few posts on Twitter and generated a couple of sales from it:
twitter.com/nico_jeannen/sta…
Sales = Validation. The next step was to make an automated version, so I made another challenge of making an automated version in 48h and launching it on
@ProductHunt 🚀🚀
And oh boy, things went crazy! I launched on December 11 and generated $1000 of sales, ended up Product of the Day, and got tons of followers on Twitter, so I knew I was into something 🤩
However, it was far from perfect. Lots of logos needed additional editing or ended up weird because the customer inputs/prompts weren't good.
So, I started from scratch again and made a brand new version in January.
The new version offered way more options, and better results overall ✨
Then, I added the app to every startup directory I could put my hand on. And that's how most of my traffic came.
I also kept posting on Twitter, every time someone asked "what are you working on?" I replied with the name of the app, and the same when someone asked for AI-generated logos 🤓
And... That's pretty much it. I tried to run some ads on Twitter & Reddit but it didn't work that much, as it's not targeted enough.
Now, I don't have much interest in logo/design, and I don't have the technical skills to improve the app further, so, I decided to sell it in February.
@acquiredotcom made the process pretty easy, I received a few offers, and ended up choosing the best offer. Then I did the transfer and here we are 🥳
In total, the app made $23,000 in sales and $15,000 in profit. So, that's around $80,000 in total (profit sale), which is equivalent to at least 5 years of safety net where I live 😱
If you want a more detailed post, I wrote everything I was doing in real-time back then:
jeannen.com/making-ai-logo/
Now, keep in mind that it's not my first shot at entrepreneurship.
In the last 5 years, I launched around 35 projects and most were total failures. Just between October and December 2022, I released 7 different apps.
I never gave up. I kept showing up. It's a number game.
The odds are against you, but at some point, you'll get something that sticks 😉
So... What's next? 🤔
I hate customer service. So I hired an assistant to do it on
MakeLogo.ai. But in most cases, it's the same questions over and over. So I made an app to help my assistant works 2x faster.
Last weekend, I made a post to show it and some people asked for a public app, so I made it.
If you want to join the beta, you can go to
galeby.com.
For testers, it's $15/month forever instead of $30 later.
It's also a crappy MVP, there is not even a Stripe integration, I’ll DM users to give them the payment link 😁
And again, thanks to everyone for the massive support I got with MakeLogo along the way. Couldn't have done it without you 🥰