✍️ 📹 Long-form, data-driven content & video for the best B2B SaaS & marketing service companies on the planet 🌎Check us out down there ⬇️
Joined February 2016
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- Followers 352
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120 Photos and videos
Pinned Tweet
11 Jan 2021
If you're looking for a writing app that will help you organize your long-form writing, @ScrivenerApp is an amazing choice.
It's perfect for almost all writers (bloggers, screenwriters, journalists, novelists, etc).
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19 Apr 2023
After publishing thousands of articles, one thing has become clear to us:
The traditional wisdom “be clear, not clever” holds true.
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19 Apr 2023
Don’t try to reinvent the wheel.
Prioritize search intent 1st with relevant keywords.
THEN focus your creative juices on writing something:
• Insightful
• Compelling
• Entertaining
(Or all 3)
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15 Apr 2023
Signs you’ve found a GREAT freelancer:
• Has specialized knowledge in your industry
• Can handle your content volume
• Willing to adopt your workflow
• Uses efficient systems
• Feels “expensive”
If you haven’t found one that checks these boxes, keep looking.
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13 Apr 2023
If you’re a copywriter, you need more than just the PAS framework to write for businesses.
Use this tip to save yourself 10s of hours per week:
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13 Apr 2023
Include these in your outline PRIOR to writing.
• Images (Graphs, charts, etc)
• Statistics from trusted sources
• Quotes from subject matter experts
• Real life examples addressing the pain point
• Proprietary data that only your company is privy to
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12 Apr 2023
How to overcome writer's block (and never get it again):
Start with an outline.
Only amateurs work without them…
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12 Apr 2023
A tried and true outline you can use:
1. Introduction (Hook)
2. Sections (Sub-headers with hooks)
3. Conclusion (CTA)
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11 Apr 2023
Many businesses struggle to go from $200k/year to the multi-millions.
It’s often because of these pitfalls:
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11 Apr 2023
2. You have the right people in the wrong roles.
Identify your team’s strengths, outsource their weaknesses.
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11 Apr 2023
3. You’re under-communicating.
When you dictate a task, share the “why” behind the decision.
Informed decisions = meaningful solutions.
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10 Apr 2023
Your business is growing fast and you need to hire managers.
Is it better to promote in-house or go with new hires?
Well, it depends. 👇
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10 Apr 2023
However, leveraging new hires allows for:
• Fresh perspective
• Training from the ground up
• Opportunity for innovation from past experience
It’s not a one size fits all scenario.
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10 Apr 2023
Consider whether an internal team member truly deserves the promotion.
If they do, respect towards their leading role will come naturally from other team members.
If they don’t, you’ll likely cause friction and disincentivize hard work.
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7 Apr 2023
When startups are small they tend to hire one content creator to write everything.
Eg. SEO, writing, marketing, sales, etc…
Here’s why this is risky:
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7 Apr 2023
You’re overly reliant on one person.
If they get sick, feel underpaid, or take on too many other clients, your startup takes the hit.
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7 Apr 2023
Hire 2-3 freelancers if you can afford it.
Or have other options ready if they bounce.
Never get stuck with your pants around your ankles.
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