Pushing to production on Fridays | Building @OptiqData 👨🏽💻📊📈🇺🇸
Joined May 2011
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458 Photos and videos
Jun 16
Now that the primary is coming to a close, we are starting to ship some really great new features. More to come soon!
Jun 16
Audience Builder 2.0 is now live in Civiq.
This release expands the platform's audience construction capabilities with new features including:
✅Address & Household Targeting: Users can now filter and expand universes using address-level and household criteria, enabling more precise geographic and relational targeting.
✅Universal Suppression: Campaigns can define exclusion criteria to automatically suppress individuals from a universe, reducing manual audience management overhead.
✅AI-Assisted Query Logic: An additional integrated AI layer explains filter conditions in plain language, giving users clear visibility into why a given set of filters produces the audience it does.
More big updates are on the way. If you're working on a major project in California and want early access to what's next, reach out to our team.
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Cole Patterson📊 retweeted
Jun 16
Audience Builder 2.0 is now live in Civiq.
This release expands the platform's audience construction capabilities with new features including:
✅Address & Household Targeting: Users can now filter and expand universes using address-level and household criteria, enabling more precise geographic and relational targeting.
✅Universal Suppression: Campaigns can define exclusion criteria to automatically suppress individuals from a universe, reducing manual audience management overhead.
✅AI-Assisted Query Logic: An additional integrated AI layer explains filter conditions in plain language, giving users clear visibility into why a given set of filters produces the audience it does.
More big updates are on the way. If you're working on a major project in California and want early access to what's next, reach out to our team.
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JUST IN: 3.6 million ballots left to count from California's primary, per @CASoSVote
dp.electionresults.sos.ca.go…
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My only hot take for this election:
Getting GOTV text messages from major GOP campaigns on election day after I already voted 6 days ago means that they aren't using the Civiq platform by @optiqdata, and that makes me sad.
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To stop wasting money contacting voters who already voted:
civiq.vote/
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I know we initially said low to mid 30s for turnout in the city, but maybe it's looking higher than that?
Jun 2
At least 390k ballots returned (almost 18% turnout) in the City of Los Angeles from this afternoon's update.
Returned: D 41.2
🔵Dem: 60.3%
🔴Rep: 19.1%
🟣Oth: 20.5%
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Proud of our team!
Jun 2
Happy Election Day, California!
We launched Civiq in February, and since then 200M audience contacts have been activated through the platform this cycle.
To our clients: thank you for trusting our team. Let's bring it home.
📈
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Turnout in the city of Los Angeles jumps 5% over the weekend, now at 15% with over 330k total returned ( 110k from Friday's update).
Returned ballot share was D 36 on Friday and is now sitting around D 40. Final turnout in 2022 Primary in the City of Los Angeles was D 64.
May 29
Heading into GOTV weekend in the city of Los Angeles, turnout is at 10% now with over 220k ballots returned so far.
We're expecting there to be around 30% total turnout citywide, so we're probably around 1/3 of what we'll see when all is said and done here.
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Cole Patterson📊 retweeted
May 30
Heading into GOTV weekend with over 3 million ballots returned for Tuesday's primary election in California.
13% turnout so far
Dem: 1.4M
Rep: 1.0M
Oth: 620k
We're projecting somewhere around 8 million total votes to be cast for this election, so we've still got a ways to go.
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Cole Patterson📊 retweeted
May 29
Heading into GOTV weekend in the city of Los Angeles, turnout is at 10% now with over 220k ballots returned so far.
We're expecting there to be around 30% total turnout citywide, so we're probably around 1/3 of what we'll see when all is said and done here.
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May 20
Showing my wife the 20 different agents I have running in parallel instead of going outside and touching grass
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Cole Patterson📊 retweeted
May 19
In the City of Los Angeles, we're still about 3% total turnout so we've got a long ways to go to hit the 33-37% anticipated mark, but Rep turnout is about double what Dem turnout is at the moment.
Rep: 6.1% turnout
Dem: 3.4% turnout
Reg Advantage: D 40
Return Margin: D 27
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Cole Patterson📊 retweeted
May 19
Over 1 million ballots have been returned so far for the California Primary on our tracker as of late last night📈
Return Share by Party
Democrat: 41.3%
Republican: 37.1%
NPP/Oth: 21.7%
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Cole Patterson📊 retweeted
May 17
This is equivalent to trying to sell a cop drugs while he’s in uniform in his police car.
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May 17
Sunday morning Claudemaxxing: mogged the agent into finishing a three-day task in 45 minutes.
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May 15
He’s spent $200 million dollars of his own money. Have him get third place.
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May 13
City of Los Angeles is starting to pickup a bit now, but we've still got a long ways to go. Current turnout is under 2% so far.
For comparison, here was the final turnout in the city over previous statewide primaries:
2024 Primary: 28% turnout (605k voted)
2022 Primary: 31% (657k)
2020 Primary: 36% (773k)
2018 Primary: 27% (546k)
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May 13
Tom Steyer telling his accountant how much money he’s going to spend to lose his campaigns for President and Governor
May 13
I have a math question for the California June primary:
If 8,000,000 voters show up to vote and,
Tom Steyer gets 15% or 1,200,000 votes and,
He spends $170,000,000 on this race- how much did he spend per vote?
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May 13
Finally getting to the point where we have enough returns to work with statewide. A few counties are still outstanding, including some with expected larger return numbers, but the precinct map is starting to fill in nicely.
May 13
Just hit over 500k ballots returned so far on the Civiq ballot tracker for the 2026 California Primary election.
Returned: 521k (2.3% turnout)
Dem: 41%
Rep: 36%
Oth: 22%
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