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Colossus SSP @colossus_ssp

We connect buyers to publishers and their audiences so that they can build meaningful connections. Colossus SSP is part of the Direct Digital Holdings family.

Joined May 2023
  • Tweets 120
  • Following 41
  • Followers 26
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Colossus SSP@colossus_ssp
6 Feb 2025
📢 AI is revolutionizing marketing, but SMBs shouldn’t be left behind. That’s why @directdigitalh launched the AI Council—to demystify AI and help SMB advertisers compete. 🔗 Learn more: hubs.ly/Q035zxYk0 #AI #DigitalMarketing #SMBs #MarketingInnovation #ColossusSSP
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#AI is transforming how publishers boost yield, predict bids, and protect ad quality. Read how machine learning powers smarter, safer auctions ⬇️ 🔗 hubs.ly/Q03SSVFB0 #ColossusSSP #AdTech #HeaderBidding #MachineLearning #ProgrammaticAdvertising
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🌍 Digital ads have a carbon cost. We’ve partnered with @Scope3 to cut emissions through Green Media Solutions—making programmatic cleaner and more sustainable. ♻️ Learn more: hubs.ly/Q03S11Q20 #SustainableAdvertising #AdTech #Scope3 #ColossusSSP
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💡 Curated deals = faster setup, premium inventory & smarter targeting—all through one deal ID. Learn how they streamline campaigns & boost brand safety: hubs.ly/Q03QSgMV0 #ColossusSSP #AdTech #ProgrammaticAdvertising
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In a fragmented media landscape, our growth audiences help brands reach niche, high-trust communities across CTV, video, and display—where authenticity drives results: hubs.ly/Q03QdfdM0 #ColossusSSP #DigitalAdvertising #ProgrammaticAdvertising #GrowthAudiences #AdTech
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Announcing the launch of our 2025 Momentum Program class, supported by our longtime partner @Digitas. This annual initiative spotlights & supports a select group of independent, high-growth creators and publishers as they enter the programmatic ecosystem: hubs.ly/Q03MX5dq0
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Nbyat Gebremariam joined industry leaders at @ADClubNY’s 129th Summer Social hosted by @dotdashmeredith—an evening of strong connections, new board intros & well-deserved honors. Proud to be members, humanizing tech through personalized programmatic. #AdClubNY #AdTech
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#CannesLions2025 takeaway: The future of ads is context, connection & community. âś… Positive placement boosts sales âś… Inclusive media drives ROI âś… Performance = impact, not cheap CPMs At #ColossusSSP, we humanize programmatic. #AdTech #Programmatic @Cannes_Lions
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On June 17 at #CannesLions2025, our CEO Lashawnda Goffin joined @SecureWithHUMAN & @ButlerTill’s panel “#FEMtor” to explore how leaders create access—not just mentorship. “Showing up as your authentic self is your true superpower.” 💥 #ColossusSSP @Cannes_Lions @IndexExchange
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Day 2 at #CannesLions2025 and the message is clear: cut through the noise, reach the people. From #CTV to #AI, it’s about using tech human insight to move business—and that’s our mission at #ColossusSSP: humanizing programmatic. #Programmatic #DigitalAdvertising @Cannes_Lions
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We loved being at #BOMESI2025 in Detroit! Barbara Burnett spoke on how AdTech can fuel equity scale, joined by Anthony Dominguez connecting with peers passionate about diverse media growth. At #ColossusSSP, we humanize programmatic. #BlackOwnedMedia @blkowned_media
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Mentorship isn’t enough. At #CannesLions2025, our CEO Lashawnda Goffin joins @SecureWithHUMAN @ButlerTill for FEMtor — a convo on turning advice into access for women leaders. 🎟️ RSVP: hubs.ly/Q03rGyhx0 #FEMtor #WomenInMedia #ColossusSSP @Cannes_Lions @IndexExchange
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We’re heading to Detroit for #BOMESI2025! 🎤 Barbara Burnett will speak at this year’s summit, joined by Anthony Dominguez. At #ColossusSSP, we’re all about humanizing tech scaling impact in Black-owned media. #Programmatic #BlackOwnedMedia @blkowned_media
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🇫🇷 We’re headed to #CannesLions2025, June 16–20! Meet Kristie MacDonald, Lashawnda Goffin & Barbara Burnett as we bring human-first, transparent programmatic to the global ad stage. 📅 Book a meeting: hubs.ly/Q03njbxv0 #ColossusSSP #AdTech #DigitalInnovation @Cannes_Lions
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Don’t miss @ANAmarketers' Growth Edge virtual event on emerging media, Wed, May 21, 11AM–1PM. Jennifer Shanesy will represent us to discuss data-driven, transparent programmatic solutions. Free to attend: hubs.ly/Q03mKNLH0 #ANAinclusivemarketing #ProgrammaticAdvertising
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We had a great time at @wearebridge_ 25: FORWARD in Oceanside, CA—diving into how leadership, innovation & marketing fuel real growth. Proud to share how Colossus SSP is humanizing tech through personalized programmatic. #BRIDGE25 #AdTech #ColossusSSP
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What a week at @PossibleEvent! The Colossus SSP team brought our people-first programmatic approach to the future of marketing. Big convos. Real connections. Let’s keep building. #POSSIBLE2025! #Innovation #ProgrammaticAdvertising #DigitalMedia #AdTech #ColossusSSP
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Colossus SSP is proud to sponsor @wearebridge_ 25: FORWARD, May 4–6 in Oceanside, CA! Our CEO Lashawnda Goffin, Barbara Burnett & @DirectDigitalH’s Kristie MacDonald are excited to join industry leaders focused on innovation, impact & people-first tech. #BRIDGE25 #ColossusSSP
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📢 The DDH #AI Council just dropped “Responsible AI: A Beginner’s Guide”—a must-read for any org building AI systems that are safe, fair & regulation-ready. 💬 “Ethical AI isn’t optional—it’s a legal business imperative,” — CTO Anu Pillai 📖 hubs.ly/Q03gMlt50
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🚀 The Generative #AIRoadmap is here! @directdigitalh guides leaders on safe, scalable AI adoption. 🔹 Crawl: Experiment 🔹 Walk: Formalize 🔹 Run: Scale 🔹 Fly: Innovate 📖 Read: hubs.ly/Q03fLq0g0 | 📥 Download: hubs.ly/Q03fLrDg0 #AI #GenerativeAI #ColossusSSP
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.@directdigitalh unveiled Practical Generative AI: Use Cases & Tools for Higher Education Enrollment—a roadmap to boost efficiency, personalization & campaign performance. 📖 Read more: hubs.ly/Q03f5Q0P0 #AIinEducation #EnrollmentGrowth #GenerativeAI #DigitalMarketing
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